Even though a large number of internet marketers think that Google hates Search Engine Optimization, they have published a guide for newbies to get started. Some of the topics include: SEO basics, Improving site structure, optimizing content, and SEO for mobile phones.

The .pdf file can be downloaded or viewed from your browser and includes an easy-to-follow scheme and illustrations for full comprehension.

If you’re looking to optimize your site, or want to know what you’re paying someone the big bucks for, this guide will give you the basics.

It’s important to understand what goes on, so that you can optimize your own website, or just so you can be a better searcher. Understanding how SEO works can help you use search engines in the future.