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Although Google changes its search algorithm 500-600 times per year, the major “tweaks” are usually announced on the Official Google Blog. By following some simple steps, getting your site to rank with the updated Google algorithm doesn’t have to be rocket science.

Google Caffeine with Momentum

This latest update is centered around providing users with the most fresh content possible. This is somewhat of an extension of Google Caffeine, which launched in December of 2010. Google Caffeine is a way to crawl and index the most recent content on the web very quickly, and this updated algorithm will help even more. Google will now bring up the most relevant and up-to-date news in the searches, and approximately 35 percent of searches will be affected by this change.

An Update Example

If you do a Google search for the word Google Algorith Update“Olympics,” chances are that you want content related to the upcoming Olympic games in London next summer, as opposed to the Olympics that took place in 1900. Even though you haven’t been entirely specific in your search (such as adding on “2012”), Google will still bring up the most up-to-date results due to its freshness algorithm.

How it Affects You

Of course there are some searches that will still be relevant long after they’ve been posted, like the best recipe for pumpkin chocolate chip cookies. But on the other hand, if I’m looking for the score of the Patriots game, one week old may be too late.

So what does this Google algorithm update mean for you or your website? The answer is simple: keep your content fresh. The more recent your content is, the more likely you will come out on top of a Google search list. This can be a great benefit to those who update often—this, in a sense, becomes a form of cheap search engine optimization. Start updating today!

Jamie Bates
Online Marketing Director