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I am back with more Google+ love! So you have your Google+ account, you might have even started creating “circles”. That is fantastic. So, let’s pick up where we left off. As a business, your goal is to grow and get more clients. With Google+, your goal should be to establish solid connections with other businesses/people on Google+.

Google+ contacts

Here are some programs (some of these were mentioned in the last post) that will help you build and grow some solid contacts for your business. Remember to think of it as an investment. It takes time and effort, but it will be worth it. Here we go:

CircleCount: This website is great for many reasons. There are many categories to browse from and see who the top profiles/pages are for your field of business. I’m a visual person and CircleCount has kindly made easy tutorials for those unfamiliar with the site:

IFTTT: If This, Then That is honestly one of the greatest things that’s ever happened to this tech-savvy generation. As you start to create content for your Google+ page and attract followers, you won’t have to neglect your other social media platforms. With IFTTT, you’ll be able to post on Google+ and then the post will re-post wherever else you would like it to post. That’s just one of the many things you can do with IFTTT.

Newsjacking: Yes, that is a word. We use this word to describe how to have relevant content on your page or profile and keep your followers interested in your business. Whether you want to outsource your social media efforts or not, here are some things to consider as you learn the art of newsjacking:

  • Follow what is going on in the news for your industry
  • Know what keywords are being searched
  • You provide relevant content regarding the news trend and publish it as soon as you can

The beauty of newsjacking is that it allows you (or your minion) to post something relevant without having to come up with an entirely new topic. You can set up some Google Alerts of relevant keywords as well as get updates on Twitter trends with TweetAlarm.

Explore some of these programs and use the ones that will fit with your business. Google+ is a now a plus in my book.

Part One of Blog Post
photo credit: LyndaSanchez via photopin cc

Jamie Bates
Online Marketing Director