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If reports are true that Google is acquiring Plannr, a social calender for mobile devices, then Google’s acquisition streak isn’t slowing down. Check out this chart comparing them with the other big players in the field:

Google 2010 Acquisitions

That’s right, Google has bought 23 companies in 2010 alone, while Microsoft hasn’t gotten a single one. What does this mean? Well, there are two possibilities:

1. Google is doing much better than Microsoft, and they are in a position both financially and strategy-wise to expand.

2. Microsoft’s strategy is to wait until Google overextends itself, and then take over the search engine market. With the loss of search control, Google will not be able to sustain this new growth, and Microsoft will take over the industry.

Personally, I think it’s a little of both. I think Google knows that they have a chance to become a big player in the social media industry if they jump in right now, and they can’t pass that up. But instead of competing there as well, Microsoft is making a smart decision in keeping their focus on search engines.

For internet marketers, this could mean big changes in the next couple years. Right now Google rules search and Facebook is still king of social media. But could you imagine a digital world where your local search engine optimization services are focused on Bing/Yahoo and your social media marketing services are targeted towards Google Me?

And at what point in time will there be enough evidence and potential to make these changes in your internet marketing business plan?

Jamie Bates
Online Marketing Director