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Google or Bing?Everyone who knows something about internet search engines knows that over the last few years, the title for Best Search Engine has belonged to Google. But the relatively new Bing has been starting to catch up. Although Google still holds around 70% of the search engine market, they have been starting to slide in the eyes of many internet users. Bing claims to have better, more friendly search results, and many people seem to agree. So how can we determine which search engine we will side with?

While researching the topic, I came across the website BlindSearch, which helps users compare search engine results. Here’s how it works: you type in a search phrase, and BlindSearch brings up the search results from Google, Yahoo, and Bing for that phrase. The thing is, they don’t mark which one is which. You can then vote on which results you think are the best. The site keeps track of how many times each search engine gets selected. Over two million people have voted so far on this site.

The results? Google came in first with 39% of votes, but Bing was right behind it with 32%, and Yahoo got a surprising 29%. What does this say? It is probable that Google has such a monopoly on the search engine market simply because of its brand history – people are used to using Google for their internet searching and don’t have a reason to change. But if Bing continues its aggressive advertising and delivers good results, Google’s following will continue to diminish. Then again, maybe Bing will spur Google into developing even bigger and better things. All we know now is that internet marketers working on things such as search engine optimization for small business better not forget about Bing.

Jamie Bates
Online Marketing Director