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Remember when your teachers told you it didn’t matter who came in first? Or when your coaches told you it was O.K. that you lost the game because you gave it your best shot? Well, Google disagrees. But you know this by now. You’ve become familiar with typing in keywords into the Google search box and waiting for hundreds of thousands of results to pop up–only to pick two or three of those results.

This selection process is a result of Google’s constantly updating algorithm. Recently they added Panda and Penguin updates, which (if you didn’t know) threw much of the SEO world for a loop with over-optimization penalties and a plethora of other fun details of which we now get to give our attention.

Author Ranking

Of course, if you play nicely and just listen to Papa Google, these updates will serve as a benefit to you while other people concerned with increasing their online presence fall in the rankings. One of the new updates is author ranking. Google explains it likes this:

“Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”

I still don’t know why they couldn’t have said: If the content on a page is tied to an author with a strong author ranking on Google, that content will have a higher ranking than it usually would.

Therefore, What?

It’s rather simple. When you post something, whether it be video, texts, or images, you use the Google Authorship tools to connect that content to your Google+ profile. When that content get’s +1 votes, your author ranking will begin to rise. The only thing that matters in SEO, in terms of author rank, is the author rank of the content in the topic/subject you Google Author Rankingwant to score in.

This won’t change the other dynamics of the rest of Google’s algorithm. But hopefully it will increase the quality of content that shows up in Google’s searches, so you can search just once and find the best content available in the chosen topic you are looking for.

Google hasn’t made any big announcements thus far, so it’s difficult to tell the extent of how much author ranking will be implemented. But regardless if it is big or small, doing what is necessary now rather than later will inevitably bring your Google ranking up. And we all know it’s best to be first.


Jamie Bates
Online Marketing Director