I do not claim to be a guru of Analytics to any degree. With hundreds of segmentations, customized reports, and even In-Page Analytics, there are so many things to learn and explore that it would take years to become a master.
However, Google Analytics is a powerful tool for all on-line marketers in this day and age. It has created the base line in which a company can judge its effectiveness of their campaign and optimize it to fit the consumer’s needs.
Google doesn’t make it easy for us either. Updates and improvements are constantly being tweaked to make Google Analytics a better and more efficient tool. So let’s go over a couple of new things and some tips and tricks you can use in your Analytics account.
As of last October, a new integrating tool has been introduced by Google to help marketers which have a Website, mobile app, off and on-line data to see their campaign from a larger perspective. This is part of the push for companies to have a DMP, or Data Management Platform, that will help control all the data as a whole.
Thus, instead of only seeing analytics of your website, tracking your social media on analytics on another site, and entering data about customers from offline advertisements, Universal Analytics would let you incorporate all of these into one place and allow comparisons of each campaign.
Tracking Inbound Links
Another feature that has been updated is the ability to track Social Media inbound links. Though Google has offered Social Hub data since the beginning, it has always been obscure and difficult to find and use. Now the data is easier to use and see where these links are coming from.
This can be very useful for Social Media Optimization experts that are trying to pinpoint the hour where most users see their link on Facebook or Reddit to time there post and get a higher click through rate.
A great tip that was discovered, or rediscovered, by the Director of SEO Jamie Bates, was the ability to export more than 500 rows in the data table. This is really useful if you have a huge client that has many different back links that exceed the ‘limit’ of row in Google Analytics. All you have to do is change the URL to have a table row count of more than 500. See the example below:
- First find the table and row count
- Next change the 500 to your desired amount (in this example 10,000)
And there you have it!
The Next Step
Your next step if you want to learn more about Google Analytics or to review what you already do know, is to get Google Analytics certified. This certificate is helpful when finding a job with an SEO company or just to provide more credentials to potential clients. All in all it is great to have for a resume. To get some tips on where to start your studying, read Google Analytics Certification Study tips and Resources.