Go Daddy, a privately held company that is primarily an internet domain registrar and web hosting company whose marketing line is that they help people make money on the Internet, has been coming up with some of the strangest and most talked about ads since they started showing in the Superbowl nine years ago.
There most recent ad? “Perfect Match.” I can’t say I wasn’t absolutely disgusted by Go Daddy’s Superbowl “Perfect Match” ad, but my opinion (along with everybody else’s) doesn’t seem to matter. The less-than-appealing ad featuring supermodel Bar Refaeli and an ubernerd (who I’m pretty sure was a BuyMore employee in “Chuck”) making out brought Go Daddy its biggest sales day in company history.
- Hosting sales jumped 45%.
- Dot-com domain sales rose 40%.
- New mobile customers increased by 35%.
- The company added 10,000 customers in total.
As you can see, these stats show a massive increase in comparison to 2012.
Anyone you talk to about the “Perfect Match” ad probably makes the face that suggests a nasty smell under their nose throughout the conversation. As a student of advertising, I actually find it very interesting that the ad scored at the bottom of the heap in USA Today’s Ad Meter. But apparently the only thing that really counts is that everyone is talking about the ad and the company to whose name it is attached: Go Daddy.
If you haven’t seen the ad, then I’m not going to spare you. Check out the video below and judge for yourself whether or not you think it is a good ad. But remember one thing: good or not, they sure are effective. (And remember, if you have any marketing needs, check out the services that Big Leap offers. We can help out with anything from SEO to web design).