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Writing to build SEO is more than just creating content with keywords attached. Human see these lower quality articles and scoff at their lack of creativity and helpful information. Search engines are becoming more and more like people every day. They have evolved to the point that they are able to recognize quality content attached to those keywords.

Google Panda Update 2.2 and Penguin put those low quality article builders out of business a year ago. Some writers are still getting by with mediocre posts to fill the space. What are the chances that search engines aren’t going to figure out how to weed out the mediocre writers in the future? The chances are pretty slim.

One of the best ways to avoid becoming yesterday’s news in Google’s eyes is to learn to say what you mean. Half the battle of writing a quality article is finding the right word to make your point.

Do You Know What That Word Means?

In some instances, a large and complicated-sounding word pops into your head that seems like the perfect addition to a piece. Only after it’s too late do you learn that word means something completely different. The result can sometimes be embarrassing.

A news anchor in Vancouver learned that lesson the hard way when he asked his meteorologist to canoodle the weather. The word seems to be trending these days and is commonly misused. You can imagine his embarrassment when he learned what the word actually meant.

Keep a dictionary and thesaurus on you at all times to make sure you’re using words correctly. When you’re not sure of the meaning of a word, look it up. Make sure you’re using the right words in your writing.

Do You Use “Things” to Describe Things?

Other times you will be tempted to use generic words, like “things.” Many professional writers hate that word in particular. The word “things” can be a lazy stand in for a better word that illustrates the point. The proper word may be escaping the writer at the moment, but that doesn’t mean it should be given up on. Search out the right word, or approach the sentence from a different angle if you can’t find it.

You can become a better writer by simply saying what you mean. There is an overabundance of words in the English language that perfectly describe what you’re trying to say. Show a mastery of the language by using the correct words as often as possible. This is especially important when writing for search engine optimization.

Jamie Bates
Online Marketing Director