Coming to a Desktop Near You: Facebook's Newest Features

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Facebook came out with two more features today for Pages used by brands and popular public profiles (10,000+ followers): it is adding direct replies and threaded comments. While I salivate over the idea of having 10,000+ followers, I’ll focus on the benefits these feature will have for Business Pages.

Facebook logoBoth replies and threaded comments – which allows most-commented-on or liked responses and most relevant to your industry float to the top – are available to a select few accounts as opt-in features. They will be available for all Pages on desktops everywhere come July. Sorry to the 680  active mobile users left out on this one.

Direct replies will serve a few purposes on Facebook. For one, it will give Page admins more ways to utilize their page. For example, they could hold Q&A sessions and be able to respond to each individual question and not have their responses hidden towards the bottom.This will greatly benefit readers that show up later by showing answers directly under the original question.

example of threaded comments

This will also mean more time spent by both followers and admins on these pages – something that no doubt benefits Page owners. The main benefit of these minor changes will be increasing overall interaction with Business Pages. It’s up to you as the admin to take advantage of it!

Threaded  comments will have their place throughout the Page world. The most popular and relevant comments will be what followers see first while reading over previous responses. Comments marked as spam will be forced to the bottom. This will require the brand’s behind the pages to encourage more positive interaction while overcoming negative remarks.

These new features are not groundbreaking to say the least. But they have been long overdue and I am glad to see them. Now stop worrying about losing time moderating comments on your Page, and start maximizing your interaction efforts on the social media giant formerly known as The Facebook.

Jamie Bates
Online Marketing Director