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Well what many thought to be a rumor back in June is getting closer to becoming truth. Back in June 2013, Facebook, the social media giant, announced they would be doing away with the much-disliked Sponsored Stories. With many people anticipating this happening, Facebook has officially set a date: April 9, 2014.

Contributing factorsFacebook Name

This decision and announcement come after many complaints and law suits about the illegality of sponsored stories that use a users information to promote ads. One such class action suit lead to Facebook paying $20 Million in settlements.

Why the change?

So why is Facebook finally making the change? To answer this question, Facebook released this statement, “Eliminate redundancies. We noticed that many ad units accomplish the same goals, so we’re cutting out these redundancies.” And a redundancy it was.

What does it mean?

Dislike Sponsored Stories

What does this mean to the common Facebook user? It means that Facebook will stop publishing ads of products you have recently liked with your photo next to them. To many this will be a happy day. But don’t get too excited, because Facebook is still using your information. They will continue to use users information to promote products, and will probably do so until they day they bite the dust, which is not in the foreseeable future.

photo credit: joeyanne via photopin cc

photo credit: Sean MacEntee via photopin cc

Jamie Bates
Online Marketing Director