Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most valuable platform for businesses. The social media juggernaut reported an increase in revenue of $10.3 billion before 2017 came to a close. In the United States alone, Facebook is expected to reach 207.36 million users by the end of 2018. To put it simply, Facebook’s constant user growth means things won’t be slowing down anytime soon for companies seeking to reach their consumers in the most direct and purposeful way possible.
So, where does SEO in Facebook fit in the bigger picture of your business success? While your presence on Facebook is not currently an SEO ranking factor, how you use your social platform CAN indirectly help improve your organic ranking and reach. The objective of Search Engine Optimization is to improve search engine rankings through the optimization of a website. But your efforts shouldn’t start and end there. Why not take advantage the driving force that Facebook freely provides to all its users? The tools are there, but are you using them for all their worth? Chances are, you’re not. Check out these simple Facebook SEO tips that will help you optimize your Facebook Page for better reach, visibility, and ranking purposes.
1. Facebook Page Name
Be specific with your page name. Don’t use clickbait techniques or phrases and words that don’t correspond well with your services. Keep it simple and use your business’s name.
2. Optimize Your Vanity URL
Facebook automatically gives pages a URL that looks like this:
This isn’t easy to remember and makes it difficult for customers performing a quick search. Facebook gives pages the ability to optimize this URL. Using your business name or an easily recognizable abbreviation is best.
3. Utilize Your Info Section
Facebook’s static spaces for text placement are few and far between, but the about section is one. Make the most of this by creating a descriptive overview of your business sprinkling in applicable keywords so your target audience can more easily find you.
4. Take Advantage of Your Hours and Contact Info
Your info section can also be optimized with keywords and important links that lead directly to your website and other social media platforms. Make sure the correct address, business hours, location details, pricing, etc., are correctly listed. Doing so optimizes the page for local searches.
5. Don’t Forget These Important Fields
The Company Overview, Mission, Story, and Products sections are also important spaces you can use to optimize product searches.
These simple Facebook SEO tips may not seem like a big deal, but while social media does not have a direct influence on Google’s ranking algorithm, your social media channel CAN impact how well your business does online through social signals.
Still not convinced that incorporating SEO in Facebook can improve your online presence? It’s easier to see how the amount of traffic, shares, likes, and comments indirectly impact your ranking when you consider what these metrics really mean for you. Relate the following SEO goals to their social media counterparts:
- Link building – the more people share your content on their pages, through their personal Facebook page, email, text message, and other social platforms, the more visibility those links receive.
- Visibility – Generating relevant content that appeals to your followers increases reach thus increasing your visibility.
- Click-Through Rate – Fresh, engaging content naturally attracts clicks and post interaction.
- Lower Bounce Rate – As people click and share the content you distribute, your audience will naturally spend more time on your page.
If you’re on Facebook simply to keep up with present-day social trends, you will quickly get left behind in the mass of posts, status updates, and industry related content. With more businesses turning to Facebook to communicate with new and existing customers, constantly seeking ways that help you stand out from others is what will allow your social media strategy to turn profitable for your business. Give these Facebook SEO tips a try and see what works best for your digital marketing strategy! Do you have a specific technique that’s served you well? Share what you’ve learned!