Sharing is caring!

In the fall of 2012 Twitter acquired a small company that was working on what was to become the most popular video app today: Vine. Vine released on January 24, 2013 on iOS devices and finally came to Android devices early this month.


Vine allows users to create short, 6 second videos and share them with the world. Twitter has integrated Vine completely into its services and Vine currently sits at the number 2 spot on the Free Apps section of the Apple App store.

Facebook has been slowly losing ground to Twitter, and their growth has dramatically slowed in the past year. Twitter, however, continues to gain thousands of users a day. Vine has helped feed that rapid growth.The past month has seen Twitter and Facebook Making Major Changes, and it seems it’s Facebook that is doing the catching up. Earlier this month Facebook rolled out the integration of clickable hashtags. This week, Facebook is playing catch up to Twitter’s Vine by releasing Instagram Video.

Instagram Video vs. Vine

Twitter’s Vine has appealed to the masses because of the ease of use and its raw nature. The app only allows 6 seconds of unfiltered, stripped down video, and because of this limitation has sparked creativity in the Vine community. Vine has been used by companies, individuals, celebrities, etc. to advertise, entertain, and more.

Common uses include sneak peeks at upcoming movies, music or games, complete 6 second short stories, or just plain eccentric videos. It will be interesting to see what these same groups choose to do with Instagram Video.

“We’ve worked a ton on making it fast, simple and beautiful,” said Kevin Systrom, co-founder of Instagram. “What we did to photos we just did for video.”

Instagram Video is targeting the same audience, but with two major feature differences.


  1. Instagram Videos are 15 seconds long
  2. Instagram will offer the same 13 filters for their videos as they do their photos

The Facebook-Instagram team is hoping that these features will help set it apart from Vine, and allure users with the instant application of filters to their 15 second long videos.

Instagram already has over 90 million users, so this simple addition to their app might swing the short video social media market their way. Each app will most likely draw their own crowd according to what type of video the user wants to create. Vine will stick to its raw, 6 second guns, and Instagram Video will offer filters, and a longer 15 seconds.

The Facebook-Twitter war continues, and it only means more quality apps and services for the end user. What else do we have to look forward to from these social media giants in the upcoming months?

Photo Credit: Vine, Jose Moutinho

Jamie Bates
Online Marketing Director