Facebook has over one billion users. I almost feel like I don’t need to write anything else. It’s a number that’s impossible to wrap your head around. Think…China.
No matter what your company offers, it only makes sense to do marketing through Facebook. I mean, it’s “China” for goodness sake! Of course, there are a ton of articles out there about Facebook and how important it is to use it to your company’s advantage; however, below you will find a few simple tips that will help you engage your customers and increase your brand loyalty.
Facebook Content Is Like Personal Hygiene
You don’t have to post every single day or have good content, but it’s best for you and everyone else if you do. You see, engagement is your #1 priority, and the best way to get that is through having a constant stream of original content. Just based off my experience, your posts don’t have to be revolutionary; they just need to be engaging. “Engaging” means that your content is useful, entertaining, or inspiring. (If you’re looking for some advanced content ideas, read “Facebook Replies To Vine With Instagram Video“).
Don’t Be Afraid to Ask Questions
Some marketers are afraid to ask for their customers’ opinions and thoughts; they think it is similar to being on a first date and conducting an interrogation of a terrified, whimpering counterpart. This, however, is absolutely not true. Marketers used to supply all the content for their consumers, but now consumers are able to create content and tell marketers exactly what they want. If you fix iPhones, asking a question like “What is your favorite iPhone app?” is a fantastic way to engage your customers.
The Internet isn’t always the friendliest place, so giving people an opportunity to feel like they can get to know you is a great way to increase brand loyalty. On the other hand, ironically, don’t get too close to your audience–maintain a a friendly distance.
Don’t Skimp on the Goods
It amazes me how many business owners think they can make money without spending money. If your investment is 0 then your ROI will also be 0. You should take all the opportunities Facebook gives you to promote your page. Whether you write up a few ads, or you do a simple page promotion, you need to be prepared to spend money.
By my experience, a company willing to spend $50/day will likely increase its following by 150 or more every 24 hours. If you think you are going to get big without spending money, owning a business shouldn’t be your main source of income.
Build Your Brand
Do everything you can offline to promote your online presence. Whether you put it on a business card, the window of your store, or you have money to mention it in a commercial, do something to help people know you exist. If you are unsure of what you can do to build your brand on Facebook, the experts at Big Leap can help you establish an effective social media strategy.