Essentials For a Good eCommerce Item Page

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Web design can be a fine art. Or at least it should be. Too often, I see sloppily thrown together web pages that are just plain…unappealing. Using colors and well done graphic design can be a huge benefit to your page. Especially with product pages. Today though, we aren’t going to talk about that. We’re gonna talk about the content you need to put in there. Once you know what you’ll need to have, organizing it and making it look pretty will be your job. So, let’s get into a few things you really need for a good item page.

User Reviews

More than 60% of customers read reviews before they consider purchasing a product online. User Reviews are an absolute essential for eCommerce. Go

od reviews can help customers with any questions or doubts they may have about the product. User Reviews also have an SEO benefits.

High Quality Images

When I buy a product online, I want to see high res quality images of the product. Make sure you have pictures that show the customer exactly what they’re getting. Leave no room for surprises.

Detailed and Original Product Descriptions

This goes right along with the images. Be very descriptive. Especially when it comes to electronics. The more descriptive you are, the less questions the consumer will have.


You’ve got to show how many are available of any product. I can’t tell you how frustrating an experience it is to get to the end of the checkout just to be told the product I wanted was out of stock. Rather than confusing me and making me angry at the internet, the particular site i was shopping on, could have just listed that it was out of stock right on the product page. Let your customers know exactly what you have available.

And of course you want to have a proper call to action on all of your product pages. I wrote a blog on how to improve your calls to action, so if you want to know more about improving yours, give it a look. Once you have these things ready to go, then you can start working on making your pages pretty. remember to keep your costumers well informed about your products. Cause in the end, they just want to know what they’re buying. The easier you make it for them, the better it will be for you.

Photo Credit:

Jamie Bates
Online Marketing Director