How many times should you post on Facebook per day as a company? You don’t want to be overbearing, yet you want to come up in your fans’ News Feeds frequently. Here are a few tips to enhance your Facebook presence.
Facebook Posting Tips
The answer is that as soon as you leave the bottom of your fans’ News Feed, it’s time to post again. However, you need to gauge how well your post will do time-wise. If you’ve posted something really great, like a giveaway or a promotion, chances are you are going to get a lot more impressions. On the other hand, if your status is just an everyday update, that post will “expire” sooner and you’ll need to get something else up and going.
Also, take into account the time of day that you are posting. You want to post at times that will be the most successful for your business and result in the most lead generation potential. Check your Facebook analytics to see when the most fans are on your page, and target your posts so your update will be at the top of their News Feed when they log in.
The great thing about this social media process is that it doesn’t have to be a complete guessing game. You can keep a competitive edge in social media as a company by using your analytics tools, both from Google and Facebook, to know in real-time when the traffic on your posts is dying out.
You can even do a few test runs on status updates and track your own progress. Create an Excel spreadsheet that tracks impressions per post, comments per post, and likes per post. If you graph the numbers as time goes on, you will be able to clearly see when your posts “level out” and need to be renewed.
If you are looking for ways to enhance your company’s social media presence, contact Big Leap.