In high school the jocks got the girl. In college the frat boys triumphed the sorority queens. Now that I am a young professional, the ladies are after the young, chic, expensive car driving, well dressed, well groomed, work out hounds that fill the downtown city lounges.
What’s a boy to do you ask? Adapt to survive. Its time for a makeover baby.
That doesn’t mean you assimilate so much that you forget or lose your true identity, it just means you flaunt what “your momma gave you,” and make sure that it’s in tune with what your target audience is looking for.
As an SEO engineer with several small businesses on my roster, I realize that my boys are in the same bind I am in. We both want to stand out to our desired audience. In my case, I want the ladies, and in the case of my clients they want specific customers. The goal however is the same…we all want to stand out among the competition. We want to be desired by our target audience.
It is a melancholy truth that when a woman looks at me with those interested and penetrating eyes, its not my mind thats attracting her. She isn’t saying, “Wow what a sexy brain.” What she is doing is taking off my slim-cut tailored Polo Purple label suit with her eyes and checking out my photo shopped body (at least I hope that is what she thinks my body looks like haha).
If you are a small business owner, your businesses website is approached in much the same way. If your customer sees your website and it resembles more of a hostile, unshaven biker than a charming Will Smith in the movie Hitch, I can assure you that she won’t be glancing at you for long. Think of your home page on your website as your Armani suit. Each tab on your site is a well fashioned article of clothing that your customer can dissect, attracting her more and more.
If you are considering fixing up your website, DO IT. You don’t need to go crazy and pull out your zuit suit. Match your new attire to the message you’re sending your audience, but just remember that whatever it is you are trying to convey the main point is that they should be with you and no one else.
Status = Power
Most of the time when I am trying to pick up girls, I suddenly get blocked by some wannabe hot shot impersonator. I chuckle as they get the look from that girl that explicitly says, “Turn around and walk away. In what life would I be seen with you?” That look usually follows the schemers attempt to drop names in a feeble attempt to impress without actually having any prestige.
What I have come to understand is that status is necessary, but there is no need to shout out your status. Let those around you brag your status. Let your status do the talking and not visa versa.
In the Internet Marketing sense this is achieved through SEO. Consider Google as the high roller in the casino. Mr. Rockefeller himself in internet form. Now if Google drops your name as a first option when girls are looking for that perfect guy, all you have to do is roll up. You will have more than enough clout to attract that pretty girl all the guys are trying to talk to. Instead of chasing her, she is coming to you.
Talk the Talk
You can have all the power in the world, but if you can’t conversate with your target, it was all for nought. Now in todays world, “hey” can be said in so many ways that it’s important you say it with correct meaning.
Here is where social media comes into play. Whether your customer is a 13-year-old girl, or a 75-year-old veteran, rest assured, they are probably using some form of social networking. There is no need to be nervous, just take it one step at a time. Realize, she is just a girl, and with all the amazingness you are bringing, she is probably pretty nervous too. Start off basic and go from there. A Facebook page is always a good start, and as you get better expand your vocabulary. Twitter, Instagram, Tumblr, Flickr are all just sophisticated ways of asking, “You want to go somewhere a little more private?”