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Beginning to do social media can be both exciting and nerve racking. We all want to be the best at what we do, and in the strategies in which we choose; be it marketing, sales, research, financial analysis, etc. We all understand that our customers need to see us prove our worthiness in our specific fields, which can often be difficult to accomplish.

One way in which we must prove ourselves is in marketing. Marketing has very much become a digital strategy over the last 10 years. We have seen a large decline in the efforts of companies to get their ads in newspapers and magazines, but rather get them on the web. Social media has become the new form of marketing, and unfortunately, some companies have not yet grasped this concept.

Apple and Social Media

One such company that does not have a social media presence, but yet everyone know who they


are, is Apple. Apple has become one of the most technologically advanced companies over the last decade, to which many of us have ties. Whether we have an iPhone, iPad, iPod, or we know someone that does, these products have been a huge success over the years. So what about their social media presence?

Many say that Apple doesn’t need a social media presence. They are such a large company that they don’t need social media to market. The real reason? Only Apple knows. But Apple has been very successful in having a fan base that does that marketing for them.

Across Twitter you can find many different account that focus on informing the reader about Apple products, whether they be facts or rumors. Although it is not Apple themselves doing it, these particular twitter accounts have many followers due to the content they are tweeting about. So I guess the real question we should be asking is, “Does Apple really even need a social media presence?”

You’re Probably not Apple

As the company that you work for (Unless, of course, you work for Apple) is probably not quite


as big as Apple, social media is probably a large resource for you. Whether you are just setting up your social media profiles, or you have been running them for years, it is important to have links to your profiles on your website. This, surprisingly, will add validity to your profile, offer your customers an alternative site to visit, while still keeping your content in mind, and will give you an opportunity to interact with your customers on a more personal and friendly basis.

Make sure you understand that not all social media is made for every company. You might have great success with Twitter and Facebook, but not so much with LinkedIn and Google+, or vice versa. Many have asked what the most important social media platform is, and one can argue that it’s Google+ due to its ties with Google as the top search engine. But, if you want to truly succeed with social media, make sure you find what works best for you, run with it, and most importantly, get it on your website.


photo credit: Vince O’Sullivan via photopin cc

photo credit: Gavin Llewellyn via photopin cc

Jamie Bates
Online Marketing Director