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langauge of seoThere are so many terms and abbreviations on the internet, especially on the subject of SEO.  Here is a quick guide to help you learn SEO lingo and become more fluent in the language of SEO.

SEO  ( Search Engine Optimization ) – helping a website rank higher on internet search engines (i.e. Google, Yahoo, and Bing).

SMO ( Social Media Optimization ) – also referred to as SMM ( Social Media Marketing ) – the use of social media sites (i.e. Twitter, Facebook, YouTube etc…) to increase traffic to a website.

CMS ( Content Management System ) – Programs (WordPress) that help you worry about adding content to your site/blog without worrying about the code behind it.

Google Bomb – When a group of people combine efforts to change the results on Google, typically as a joke or prank.  One classic example is when a group of people ranked George Bush’s site under the search term “miserable failure.”

GYM (Google Yahoo Microsoft) – the big three search engines on the internet.

LOL and ROFL (laughing out loud and rolling on floor laughing) – not really SEO terms, but useful non-the-less when reading practically anything on the internet, especially Facebook or Twitter.

Google Bot – Google’s crawler program that indexes websites through the web.

Hit – a website gets a “hit” when the page has been viewed.

HTML (Hyper Text Markup Language) – The coding language most websites are built from.

link juice – Spreading one’s page rank and authority throughout a site or to others through links.

short tail search term – search terms with a length of one to three words.

long tail search term – search terms with a length of four or more words.

META tags – HTML code that isn’t displayed on a web page, but tells browsers and search engines what to do when viewing a website.

PPC (pay per click) – advertising with Google where each valid click on a link is charged to the advertiser.

PR (page rank) – authority or prestige according to Google.

We hope that you are more confident now in the the wonderful language of SEO and that this has made things a little bit more understandable for you.

If you have any questions on what you’ve read, let us know in the comments section.

Jamie Bates
Online Marketing Director