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Demystifying Digital Marketing – Big Leap’s Core 4

Being transparent as a digital marketing agency may seem counterintuitive—why would you reveal your secret recipes?

Like a restaurant with a 20-page menu, digital marketing agencies are often tempted to try and serve every imaginable “dish” for fear of losing even one opportunity. The problem with this philosophy is that clients will often leave with a bad taste in their mouths because what ended up on the plate is not at all what was described on the menu.

By focusing on no-gimmicks, straightforward digital marketing and unfailing transparency, Big Leap has begun to set ourselves apart from the crowd of magic-bullet, rockstar agencies that burn out just as fast as they explode on the scene. When others hide behind the curtain, we proudly present our core four offerings (and our straightforward approaches to each):

1. SEO Marketing

We love SEO because it has the power to generate a ton of traffic to your website and some serious ROI—but we’re also realistic about it. Search engine optimization takes time, with most campaigns needing several months to a year before they produce results. But consistent SEO over time is one of the most profitable ways to market your business.

While the SEO landscape is constantly shifting, there’s also nothing magical about it. At Big Leap, we’ve committed to educating ourselves on the latest trends, employing diverse tactics, and going with tried-and-true methods for our clients. There can be quick wins in SEO (which are always fun to report on), but the most success comes from setting realistic expectations and committing to the long-term strategy.

2. Content Marketing

Great content is the lifeblood of digital marketing. Without content, you don’t have anything to rank for in the search engines. You don’t have anything to share on social media. You don’t have anything to promote with your email automation campaigns.

At Big Leap, our approach to content marketing is simple. We focus on educating and adding value with your content so that you delight your customers and have them coming back for more. We integrate content with your other digital marketing efforts to drive results and we identify meaningful success metrics so we can prove a positive ROI on all our content marketing efforts.

3. Social Media Marketing

Social media marketing has a reputation of being wishy-washy and difficult to prove a positive ROI. At Big Leap, we’re turning that preconception on its head.

Consistent social media marketing, like SEO, can and will bring successful results that you can track and attribute. When you combine regular social media posting with human engagement, you bolster your brand image online and add another profitable stream of business to your website.

Not every social media channel is the most relevant to your business, but you need a social presence of some kind in 2018. Your customers are already on social media, interacting with their favorite brands and talking about their buying experiences. If you’re not part of the conversation, then you’re missing out on actual dollars.

4. Marketing Automation

In some ways, marketing automation is the most exciting channel because it allows us to use hyper-focused data to target very specific segments of your audience, which creates the best ROI for your business.

And marketing automation isn’t magical, either. Email marketing has been around much longer than SEO, and it’s still producing enviable results. New tools like HubSpot and Shopify have made it easier than ever to automate powerful marketing channels in ways that were unheard of just a few years ago.

Automation is the wave of the future, but it’s the human touch that makes it so powerful. At Big Leap, we build meaningful relationships with our clients so we can cut through the noise and communicate clearly and personably with your customers—even if it’s with an automated message.

5. Bonus: Integrated Marketing—tying it all together

In digital marketing, everything is connected. Neglecting one channel can potentially harm another revenue stream, and bolstering one strategy can have a positive effect on other aspects of your business.

For example, content marketing is necessary to get you to rank well for certain keywords in Google. On-site SEO tactics like improving site speed and fixing broken links improve the customer experience when they land on your website from social media or a promotional email. The best digital marketing strategy is an integrated marketing strategy—one that uses all four pillars to build a sustainable and lasting campaign.

But the start of any successful campaign can only begin with one thing—a conversation. Let’s connect today and talk about your digital marketing needs.

Adam Fifield
Content Marketing Manager
Adam Fifield is the Content Marketing Manager at Big Leap. His background is in journalism, and you'll find him playing jazz piano in various Salt Lake City saloons and speakeasies until closing time. Connect with Adam on Twitter: @adamonthekeys

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