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The excitement of starting a blog can wear off in about .0345 seconds. With the arrogant black cursor incessantly blinking and a whole lot of white space staring you dead in the eye, you may find yourself slowly inching your mouse up to the red “x” at the top of the page rather than writing your first post.

Don’t you quit! Don’t do it. I know, it can be frustrating, intimidating, maddening and even down right depressing but you can do this. I promise. Let’s start slow…

4 Baby Steps to Blogging

  1. Get to know your content management system. WordPress blogs are pretty easy to work with and the interface is pretty straight forward. Whether or not you choose to go with a WordPress blog, it is important that you know how to work the back end of your blog.
  2. Understand that creating a blog is going to take time. If you’re impatient like me (I may or may not have a perpetually burnt tongue because I can’t wait to take the first sip of my tea in the morning) this can be ridiculously frustrating. Take it one day at a time – one post at a time. Deep breaths. You can do this.
  3. Always be looking for new ideas. Half of the battle with blogging will be finding something interesting to write about. You want to draw your readership in, make friends with them, get attached to them and let them get attached to you. No one likes boring friends. So, don’t be the boring blogger.
  4. Get to know your readership. If you are gearing your blog towards piccolo players, you have to get into the mind of a piccolo player. Figure out what piccolo players are interested in and make your blog enticing to them. Don’t lose sweat over the fact that you are not attracting rugby players to your piccolo blog.

Be thoughtful with your posts and don’t be afraid to let your voice shine through your writing. Slowly, but surely, you will be able to lengthen that list of blog posts.

Be mindful of your readers and respond to them. Developing a relationship with readers can help you retain those readers and even bring in more readers.

Besides the benefit of feeling awesome because your blog posts are being read, these posts can be extremely beneficial to your website. Every single blog post that you write will become a web page that has the opportunity, and ability, to rank well for a specific search term. The higher these pages rank, the more often your blog is found and you can drive traffic from your blog to your website.

Take your blogging seriously, you won’t regret it!

After a while, you will get the hang of it. With a little work you can develop relationships with your readers and other bloggers. Before you know it, that incessant blinking of the cursor may become less arrogant and eventually it may even become inviting.

Jamie Bates
Online Marketing Director