Years ago, when you ordered your first book from amazon.com, who would have thought that you might be paying to watch movies on the site as well? Apparently, this option has already been available for Amazon Prime members who have over 120,000 movies and TV shows for rent or purchase at their fingertips via Amazon Instant Video.
Now however, Amazon has signed a contract with EPIX, an instant video streaming company whose studio partners include Paramount Pictures, Metro-Goldwyn-Mayer Pictures, and Lionsgate. This contract has now doubled the amount of streaming content available for Amazon Prime members to 25,000 movies and popular reality TV shows.
Most importantly, this content will bring in new movie releases like Iron Man 2, The Avengers, The Hunger Games, and other popular films. All of which can currently be watched from your iPad, Xbox 360, PlayStation 3, Roku, and, of course, the soon to be released next generation Kindle Fire.
Additionally, those who don’t yet have an Amazon Prime membership can get one month of free access to this perk with the purchase of a Kindle Fire or by signing up online, which might be helpful to compare it against other popular video streaming sites.
What does this all mean for Netflix though? Well, it’s obviously lost a foothold in the market. Netflix used to enjoy this same private contract with EPIX and is now paying $180 million just to have non-exclusive access to EPIX content at all.
An even more disappointing factor in all of this for Netflix is that Amazon’s Prime membership is actually almost twenty dollars cheaper per year than one with Netflix and could arguably be seen to have even more value since Amazon customers already use the site for various other purchases.
Although Netflix’s share price dropped close to 10 percent as a repercussion of this deal, how much consumers’ entertainment preferences actually change is still yet to be determined, but, even despite good marketing and search engine optimization, this move could be one of many steps by Amazon to leave Netflix in the mailbox.