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How To Do An Instagram SEO Audit

In the past, many would have said that Instagram was not a significant ranking factor for SEO primarily due to the fact that Google had no way to index or crawl the images or videos posted through the social platform because it was mostly java.  However, with Instagrams recent algorithm update allowing ALT text, things […]

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Facebook Business Pages Are NOT Dead—As Long As You Know What You’re Doing

Due to recent legal issues, Facebook has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeeds. Facebook Founder and CEO Mark Zuckerberg stated earlier this year that Facebook’s algorithm would change to prioritize “meaningful social interactions” […]

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How to Monitor Your Brand on Social Media

Social media has become an essential part of business. How well your brand represents itself on social media can make or break your company. There are many cringe-worthy stories of CEOs allowing interns to run their company’s social media, only to have said intern post something inappropriate—leading to a massive PR crisis. If it wasn’t […]

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The Importance of Instagram in SEO

Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities. With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool. If you thought Instagram and business don’t mix very well, think […]

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Facebook SEO…Is it worth it?

Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most […]

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How SEO and Social Media Work Together

Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing […]

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