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How to Monitor Your Brand on Social Media

Social media has become an essential part of business. How well your brand represents itself on social media can make or break your company. There are many cringe-worthy stories of CEOs allowing interns to run their company’s social media, only to have said intern post something inappropriate—leading to a massive PR crisis. If it wasn’t […]

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The Importance of Instagram in SEO

Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities. With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool. If you thought Instagram and business don’t mix very well, think […]

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Facebook SEO…Is it worth it?

Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most […]

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How SEO and Social Media Work Together

Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing […]

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What We Learned at the SLC|SEM Digital Marketing Conference

Salt Lake City, and by extension, the state of Utah, had its first Digital Marketing Conference this week that brought together hundreds of the best companies and brightest minds in the area. And by all accounts, the conference was a huge success, paving the way for future conferences and more great events coming to what […]

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Where was everybody on Thursday? If you were looking for some of the top people at the fastest growing companies in Utah, a lot of them were at the Grand America in Salt Lake City for the Utah Business Fast 50 Awards Luncheon. Who was there? Well, Sam Urie, publisher of Utah Business Magazine, and […]

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Should I Hire One Digital Marketing Company to Do My SEO, PPC, and Social Media?

SEO. PPC. Social Media. These are completely different things, right? Well, they each have unique components, and they each require a specific kind of expertise. But they are one and the same–digital marketing. You could even take it one step further and call it just marketing. To be successful, you don’t just need SEO. You’re not […]

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