Due to recent legal issues, Facebook has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeeds. Facebook Founder and CEO Mark Zuckerberg stated earlier this year that Facebook’s algorithm would change to prioritize “meaningful social interactions” [...]
It’s no question social media is an essential part of your brand’s marketing success. As of 2018, 3.03 billion people use some type of social media channel - that’s almost half of the world’s population! As social media’s popularity continues to increase each year, it’s projected that a new user joins a social platform every [...]
Everybody’s relationship with social media is different, but it’s no question that it has made its mark on society and the way in which we all operate. It influences how people communicate with each other, how news and information is distributed, and even how business reach targeted audiences. Whether you actively use social media multiple [...]
All the recent changes that Facebook has made to their algorithm have led to businesses losing reach on the platform. It’s not an insurmountable problem, though. In a time when video is dominating the Facebook news feed, live video is the step your brand needs to take in order to stay relevant and get an [...]
“People don’t buy what you do or how you do it, they buy why you do it.” – Simon Sinek Every business has its mission statement, its core values, its purpose. Whether that purpose is to provide a service, inspire change, reinvent a broken system, or share valuable information, separating from the competition comes down [...]
Social media has become an essential part of business. How well your brand represents itself on social media can make or break your company. There are many cringe-worthy stories of CEOs allowing interns to run their company’s social media, only to have said intern post something inappropriate—leading to a massive PR crisis. If it wasn’t [...]
Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities. With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool. If you thought Instagram and business don’t mix very well, think [...]
Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most [...]
Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing [...]