Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured […]
Category: Social Media
How to Run a Facebook Live for Your Business
All the recent changes that Facebook has made to their algorithm have led to businesses losing reach on the platform. It’s not an insurmountable problem, though. In a time when video is dominating the Facebook news feed, live video is the step your brand needs to take in order to stay relevant and get an […]
Social Media: The Heart Of Your Business
“People don’t buy what you do or how you do it, they buy why you do it.” – Simon Sinek Every business has its mission statement, its core values, its purpose. Whether that purpose is to provide a service, inspire change, reinvent a broken system, or share valuable information, separating from the competition comes down […]
How to Monitor Your Brand on Social Media
Social media has become an essential part of business. How well your brand represents itself on social media can make or break your company. There are many cringe-worthy stories of CEOs allowing interns to run their company’s social media, only to have said intern post something inappropriate—leading to a massive PR crisis. If it wasn’t […]
The Importance of Instagram in SEO
Instagram may have initially gained popularity as a photo-sharing platform, but today its value extends beyond its digital scrapbook capabilities. With over 500 million daily active accounts worldwide, 80% of Instagram accounts belong to businesses, establishing itself as a respected networking and branding tool. If you thought Instagram and business don’t mix very well, think […]
Facebook SEO…Is it worth it?
Facebook and SEO. SEO and Facebook. It may not roll off the tongue as easily as peanut butter and jelly does, but that doesn’t mean Facebook SEO can’t be a perfect match. With social platforms like Instagram, Snapchat, and Twitter quickly growing in popularity, Facebook continues to maintain its standing as the biggest and most […]
How SEO and Social Media Work Together
Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing […]
What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?
Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients? Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]
Digital Marketing News Roundup – May 2017
Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media. Google lmproves Quality Score Reporting in AdWords If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality […]