5 Little-Known Marketing Hacks That The Pros Use for BIG Results

Every marketer is always looking for a way to amplify their content, drive more traffic, and convert more visitors into leads and sales. However, in digital marketing, there is no magic formula to get you from point A to point B. It takes consistent effort that only comes after digging through data, case studies, blogs, [...]

By |2019-12-09T17:07:35-07:00July 10th, 2017|Categories: Marketing|Comments Off on 5 Little-Known Marketing Hacks That The Pros Use for BIG Results

What to Do If Competitors Are Outpacing You Online

No one likes to see their competitor rank higher in search results or take their product video viral on social media. It just isn’t a good feeling. However, there are strategies and opportunities that can help you outshine, outclass, and outpace your competitor on your way to winning the hearts of your customers. Allow Your [...]

By |2019-12-09T17:14:49-07:00June 5th, 2017|Categories: Marketing|Comments Off on What to Do If Competitors Are Outpacing You Online

Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

The difference between creating good content and great content is that little extra “oomph.” OK, that’s not how the saying goes, but you know what I mean. Viral blogs and videos don’t just happen by sitting down and writing what you think will work. There’s a lot of research that goes into each piece. Below [...]

By |2019-12-09T17:36:35-07:00November 17th, 2016|Categories: Content Marketing, Link Building, Marketing|Comments Off on Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

3 Digital Marketing Lessons for PR

As much as some try to put digital marketing and PR into the same category, they’re not quite the same thing. They are two separate strategies often serve the same goal: to increase brand awareness and thereby increase the bottom line. I graduated with a degree in public relations, but found the digital marketing industry exciting and [...]

By |2019-08-09T18:56:40-06:00January 26th, 2016|Categories: Marketing, Online PR, SEO|Comments Off on 3 Digital Marketing Lessons for PR

PPC 101: Ad Extensions

When we first take on a new client, we are often asked to perform an audit of their Adwords account. One of the first things that I look at when performing an audit is ad extensions. It may not take a lot of time, but it can really enhance your ads. Their presence alone can [...]

By |2019-08-09T18:56:50-06:00April 21st, 2015|Categories: Marketing, PPC|Tags: , |Comments Off on PPC 101: Ad Extensions

What is Reddit and How Can I Use it for SEO?

Before posting and commenting on Reddit, you need to know your way around. This is key to getting “upvotes” and becoming a great resource to the community. Here are a few things to know about Reddit that will help you get started: Upvotes/Downvotes: Reddit works completely off of a voting system. If someone likes your [...]

By |2019-08-09T18:56:53-06:00November 26th, 2014|Categories: Marketing, Social Media|Tags: , , |Comments Off on What is Reddit and How Can I Use it for SEO?

Why Forming the Perfect Pitch Doesn’t Matter

Have you ever wondered if anyone has come up with the perfect pitch for getting content placed on high-quality blogs? Do you ever wish someone would just give it to you? I have. I've scoured the web looking for the perfect pitch, only to end up piecing together my own ideas—after days, weeks, months, and years [...]

By |2019-08-09T18:56:53-06:00November 13th, 2014|Categories: Marketing, SEO|Comments Off on Why Forming the Perfect Pitch Doesn’t Matter

Why PR and Digital Marketing Are Friends, Not Enemies

Thirty years ago, before the time of the internet, the roles of PR and marketing were separate and well defined. Back in the day, you would send out a press release to reporters, they would cover your material, and your boss would pat you on the back. Now your press release needs to have hyperlinks, [...]

By |2019-08-09T18:56:53-06:00October 23rd, 2014|Categories: Content Marketing, Marketing, Online PR|Comments Off on Why PR and Digital Marketing Are Friends, Not Enemies