4. Mobile and Voice Adaptability
In 2018, 52.5% of all worldwide website traffic was generated through mobile phones. As mobile technology has made our culture more connected than ever, it’s vital that your site stays current by being optimized for the right devices.
Check out Google’s mobile testing tool to see whether your web page is mobile-friendly. If needed, implement a mobile-responsive site that automatically resizes to fit smartphone/mobile devices. Be sure to also design a user flow that creates accessibility and navigability, so your visitors will have a seamless experience exploring your site.
As much as technology has changed the way we view content, it’s also changed the way we seek content. With features such as Siri and Google Assistant, voice search is becoming more prevalent than ever. This should be no surprise since talking is faster and easier than typing on your screen or keyboard.
Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page. Therefore, take time to optimize your website for voice search by:
- Aiming for featured snippets – Google Home and Assistant typically read out featured snippets when they answer voice search questions. Enhance your site content by using Answer the Public to find common questions relevant to your keywords. Use these questions as H2s in your content and answer them directly below in the body.
- Perfecting your local SEO – As 39% of voice searchers look into business information, be sure that your Google My Business Page is up to date. If you’re a pet grooming business and someone asks, “Where is the nearest pet groomer?” you want to make sure that your shop pops up at the top position in the SERP. So take time to ensure that your address, contact information, and hours are up to date.
5. Content Marketing Strategy
Never underestimate the power of quality content! Creating useful and in-depth content plays an essential role in generating backlinks and using keywords to boost your rankings. You can craft an effective content strategy by:
- Researching your target audience to gain a better understanding of who you should be talking to. This also helps with content ideation.
- Creating evergreen content that provides long-term value to audiences and potential customers.
Developing a quality content marketing strategy is key in boosting brand visibility, keyword rankings, and organic traffic. Check out how Big Leap boosted Spoonful of Comfort’s rankings and traffic by mapping out an effective content strategy.
6. Link Structure
Google sees links as an important ranking factor. After all, what would the web and our sites be without links? There are three types of links you should aim to build and weave into your content:
Also referred to as backlinks, inbound links are one of the strongest ranking components in Google’s search algorithm. When sites with strong domain authorities link back to yours, it helps prove to Google that your site is relevant and trustworthy.
You can use tools such as SEMRush to track your inbound links and remove any of your links from sites that carry a low domain authority. Build relationships with key influencers in your industry and submit guest blog posts to their sites.
When crafting content, you want to make sure to link to relevant and authoritative sites which will help improve the integrity of your website and business. Link to blogs/sites that carry the same niche as yours.
Internal links improve the usability, page views, and the overall time that a user is on your site. Thus, be sure to incorporate links in your content wherever possible. If one authoritative page leads users to another page on your site, then your visitors will help pass on some of that authority to the second page, which will help these pages rank higher in Google.
7. Technical SEO
Making a site easily crawlable and understandable to search engines plays an important role in improving your Google ranking. To help optimize your technical SEO, start by implementing the following practices:
- Use keyword phrases in page titles and make these titles compelling. Google looks at page titles first to decipher which content is relevant to which search. Be sure to keep it under 60 characters, so that the full title is displayed on the SERP.
- Create a meta description that will entice readers to click and include your primary keyword. Keep it under 160 characters.
- Use keywords in alt image tags to show Google that your images are relevant to your content.
8. User Experience
From page speed to relevancy, the user experience is everything, and Google knows this. It keeps close track of clickthrough rates, bounce rates, and dwell time to measure the value of your site/page, so be sure to optimize your titles, descriptions, and content.