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Content Promotion for SaaS Companies

Content Marketing for SaaS Companies: Content Promotion

  Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories. Content marketing is, according to Neil Patel, a long term strategy which […]

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Content Research, Ideation, & Creation for SaaS Companies

Content Marketing for SaaS Companies: Ideation, Research, & Creation

SaaS companies are in an interesting spot when it comes to interacting/connecting with their audience. Rather than having customers visit a physical location to buy the product, SaaS companies give virtual software demos, which presents a small window for face-to-face communication. With this situation in mind, how does a SaaS company establish a genuine relationship […]

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Increase SaaS Leads with CRO

How to Increase Leads in the Competitive SaaS World with CRO

  Have you ever been asked the question, “how can we double leads without increasing our ad spend?” This question is common and gets asked frequently. For many digital marketers, the default answers may include something like: we’ll write new ad copy, add negative keywords, or lower the bids on a lot of our higher […]

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8 Game-Changing Tips for PPC Organization & Strategy

PPC for SaaS Companies: 8 Game-Changing Tips for PPC Organization & Strategy

Running paid search for a SaaS company has its own unique set of opportunities and challenges, much like any product or vertical. No two PPC campaigns are quite the same and there is no single magic path that leads to universal optimization nirvana. However, through years of working with SaaS companies we’ve put together this […]

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