Content Marketing for SaaS Companies: Content Promotion

  Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories. Content marketing is, according to Neil Patel, a long term strategy which [...]

By |2019-08-09T18:56:34-07:00December 5th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|Comments Off on Content Marketing for SaaS Companies: Content Promotion

Content Marketing for SaaS Companies: Ideation, Research, & Creation

SaaS companies are in an interesting spot when it comes to interacting/connecting with their audience. Rather than having customers visit a physical location to buy the product, SaaS companies give virtual software demos, which presents a small window for face-to-face communication. With this situation in mind, how does a SaaS company establish a genuine relationship [...]

By |2019-08-09T18:56:35-07:00November 28th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|Comments Off on Content Marketing for SaaS Companies: Ideation, Research, & Creation

Content Marketing for SaaS Companies (That Actually Works)

Take a moment and picture a stranger on the side of the road. They wave and motion for you to come over, which you do as you squint your eyes trying to figure out how you know them. But don’t worry, this isn’t an acquaintance whose name you’ve long forgotten -- you’ve never met this [...]

By |2019-08-09T18:56:35-07:00November 21st, 2016|Categories: Content Marketing, Digital Marketing for SaaS|Comments Off on Content Marketing for SaaS Companies (That Actually Works)

How to Increase Leads in the Competitive SaaS World with CRO

  Have you ever been asked the question, “how can we double leads without increasing our ad spend?” This question is common and gets asked frequently. For many digital marketers, the default answers may include something like: we’ll write new ad copy, add negative keywords, or lower the bids on a lot of our higher [...]

By |2019-08-09T18:56:35-07:00November 10th, 2016|Categories: Conversion Optimization, Digital Marketing for SaaS, PPC|Comments Off on How to Increase Leads in the Competitive SaaS World with CRO

The RLSA-Focused AdWords Strategy for SaaS Companies

What portion of your PPC budget are you spending on Remarketing List for Search Ads (RLSA) right now? Here’s the important follow up question: why that amount? The purpose of this post is to convince you to spend as much as possible on those RLSA campaigns -- even if that means pausing many of your [...]

By |2019-08-09T18:56:35-07:00November 3rd, 2016|Categories: Digital Marketing for SaaS, PPC|Comments Off on The RLSA-Focused AdWords Strategy for SaaS Companies

PPC for SaaS Companies: 8 Game-Changing Tips for PPC Organization & Strategy

Running paid search for a SaaS company has its own unique set of opportunities and challenges, much like any product or vertical. No two PPC campaigns are quite the same and there is no single magic path that leads to universal optimization nirvana. However, through years of working with SaaS companies we’ve put together this [...]

By |2019-08-09T18:56:36-07:00October 31st, 2016|Categories: Digital Marketing for SaaS, PPC|Comments Off on PPC for SaaS Companies: 8 Game-Changing Tips for PPC Organization & Strategy

How To Get Started with PPC for SaaS Companies

Paid search (PPC) is an effective and valuable marketing tool in today’s online marketplace. With some well-written ads, you can show up above the organic listings and get in front of your potential customers. Grab their attention with a catchy headline and then make the close with a well-built landing page. Congratulations! You just made [...]

By |2019-08-09T18:56:36-07:00October 24th, 2016|Categories: Digital Marketing for SaaS, PPC|Comments Off on How To Get Started with PPC for SaaS Companies