How to Achieve Strong Customer Conversion and Customer Retention Through Your Blog

Do you find yourself reading up on a blog article, only to find yourself a few minutes later reading another article from a different blog that contradicts or questions the first? These days there a lot of clickbait articles just trying to get traffic to their blog without offering any real value or solutions. If [...]

By |2019-08-09T18:55:59-07:00May 24th, 2019|Categories: Blogging|Comments Off on How to Achieve Strong Customer Conversion and Customer Retention Through Your Blog

How To Use The Hub & Spoke Model In Blog Optimization

What is The Hub & Spoke Model   The Hub and Spoke Model originated as a visualization for the transportation industry. Hubs acted as central airports that planes would route their flights through, whereas spokes were the different flight paths planes followed to other airports.   Over time, other industries have adopted the Hub and [...]

By |2019-08-09T18:56:01-07:00April 1st, 2019|Categories: Blogging, Content Marketing|Comments Off on How To Use The Hub & Spoke Model In Blog Optimization

How to Balance Writing Blogs for Users and Search Engines

You’ve done your research, you know all those SEO best practices, and you’ve got your keyword ready. With all of this information in your arsenal, it’s easy to treat a blog post like a project in data implementation, acting as if your content is nothing more than a template to drop some keywords into. While [...]

By |2019-08-09T18:56:05-07:00March 11th, 2019|Categories: Blogging, SEO|Comments Off on How to Balance Writing Blogs for Users and Search Engines

How to Optimize Old Blogs to Bring New Traffic

Let’s say your business published a blog post twice a week, every week, for three years. That’s outstanding. There is a ton of content and value being created for your audience, not to mention an enormous amount of keywords you’ve surely been optimizing for.   There is a downside to all this posting however, and [...]

By |2019-08-09T18:56:06-07:00February 22nd, 2019|Categories: Blogging, Content Marketing|Comments Off on How to Optimize Old Blogs to Bring New Traffic

How to Come Up With a Topic for Your Blog

People get into blogging for all kinds of reasons.   Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this [...]

By |2019-08-09T18:56:06-07:00February 1st, 2019|Categories: Blogging, Content Marketing, SEO|Comments Off on How to Come Up With a Topic for Your Blog

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help [...]

By |2019-08-09T18:56:28-07:00August 7th, 2017|Categories: Blogging, Content Marketing|Comments Off on How to Use Empathy Mapping to Aim Your Content at Your Audience

Integrating Your Blog & Social Media

Blogging can be a very fun and exciting way to put your thoughts and ideas into the world. However, in order for the world to see your blog, there needs to be a level of commitment and strategy behind the whole operation. One of the best ways to put “the word” out there involves social [...]

By |2019-08-09T18:56:34-07:00December 26th, 2016|Categories: Blogging, Social Media, Social SEO|Comments Off on Integrating Your Blog & Social Media

Blogger Outreach: 2016 Edition

Nowadays, the mantra when it comes to contacting bloggers for guest blogging opportunities is to be as creative as possible and sound extremely interested in your contact’s area of expertise when in reality, you have little to no idea what that field entails. I mean, how would you ever catch the eye of who you’re [...]

By |2019-08-09T18:56:38-07:00July 7th, 2016|Categories: Blogging, Content Marketing, Link Building|Comments Off on Blogger Outreach: 2016 Edition

Create Great Contacts Through a Skyscraper Campaign

In the world of SEO and marketing, part of the job is creating great content that will not only grab the reader, but will be of value. Many times, that is easier said than done. However, it is possible—if you have the right tools and resources. One of the best methods we’ve used to create [...]

By |2019-08-09T18:56:38-07:00July 5th, 2016|Categories: Blogging, Content Marketing, Online PR|Comments Off on Create Great Contacts Through a Skyscraper Campaign