In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]
In the world of SEO and marketing, part of the job is creating great content that will not only grab the reader, but will be of value. Many times, that is easier said than done. However, it is possible—if you have the right tools and resources.
One of the best methods we’ve used to create unique […]
When you break down all the aspects of digital marketing, the end goal seems pretty simple: improving conversions. Sometimes, though, we can get stuck in a mental rut, thinking that we have to approach marketing from a single perspective, such as focusing solely on SEO, having every single page contain targeted keywords, and trying to […]
There are a number of reasons that you might be writing a blog post, perhaps to make an announcement or to answer a frequently asked questions. However, often times it’s part of a larger content marketing strategy designed to increase awareness and drive traffic to your site.
I’ve always found that one of the most difficult […]
Why is it important to have a killer headline?
We are living in the era of technology, where people are bombarded with tons of information from the second they wake up until they go to bed. Companies, entrepreneurs, free lancers, etc. are fighting to get consumers attention and drive behavior that will lead to profitability.
Nowadays, people […]
What is the purpose of the content your business is producing?
There are a lot of ways to respond to this question, and many of them involve things like SEO, lead generation and driving conversions. While these answers are all correct, they don’t highlight the chief goal of content marketing: educating your prospects and customers.
By producing content […]
What do you think when someone mentions a blog? Perhaps you think it is a waste of time or not worth the effort. However, blogs can have a lot of benefits for small businesses when they are thoughtful and well-executed.
Businesses who choose not to invest in a blog are missing out on untapped resources. There […]
How many times a day are you disappointed by a click-bait article? We all know that most of these articles fail to deliver any kind of real information, so why do we click anyway?
As humans, we take great pleasure in discovering new things. We crave new knowledge. Scientists have even proposed that learning is the […]