How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

By |August 7th, 2017|Categories: Blogging, Content Marketing|

Integrating Your Blog & Social Media

Blogging can be a very fun and exciting way to put your thoughts and ideas into the world. However, in order for the world to see your blog, there needs to be a level of commitment and strategy behind the whole operation. One of the best ways to put “the word” out there involves social […]

By |December 26th, 2016|Categories: Blogging, Social Media, Social SEO|

Blogger Outreach: 2016 Edition

Nowadays, the mantra when it comes to contacting bloggers for guest blogging opportunities is to be as creative as possible and sound extremely interested in your contact’s area of expertise when in reality, you have little to no idea what that field entails. I mean, how would you ever catch the eye of who you’re […]

By |July 7th, 2016|Categories: Blogging, Content Marketing, Link Building|

Create Great Contacts Through a Skyscraper Campaign

In the world of SEO and marketing, part of the job is creating great content that will not only grab the reader, but will be of value. Many times, that is easier said than done. However, it is possible—if you have the right tools and resources.

One of the best methods we’ve used to create unique […]

By |July 5th, 2016|Categories: Blogging, Content Marketing, Online PR|

How Content Impacts Your CRO

When you break down all the aspects of digital marketing, the end goal seems pretty simple: improving conversions. Sometimes, though, we can get stuck in a mental rut, thinking that we have to approach marketing from a single perspective, such as focusing solely on SEO, having every single page contain targeted keywords, and trying to […]

By |May 13th, 2016|Categories: Blogging, Content Marketing, Conversion Optimization|

Two Killer Tools for Your Next Blog Post

There are a number of reasons that you might be writing a blog post, perhaps to make an announcement or to answer a frequently asked questions. However, often times it’s part of a larger content marketing strategy designed to increase awareness and drive traffic to your site.

I’ve always found that one of the most difficult […]

By |May 2nd, 2016|Categories: Blogging, Content Marketing|

4 Ways to Write a Killer Headline

Why is it important to have a killer headline?
We are living in the era of technology, where people are bombarded with tons of information from the second they wake up until they go to bed. Companies, entrepreneurs, free lancers, etc. are fighting to get consumers attention and drive behavior that will lead to profitability.

Nowadays, people […]

By |March 4th, 2016|Categories: Blogging, Content Marketing|

Drive Business and Increase ROI with Content Repurposing


What is the purpose of the content your business is producing?

There are a lot of ways to respond to this question, and many of them involve things like SEO, lead generation and driving conversions. While these answers are all correct, they don’t highlight the chief goal of content marketing: educating your prospects and customers.

By producing content […]

By |February 23rd, 2016|Categories: Blogging, Content Marketing|

Why Small Businesses Should Invest in Blogging

What do you think when someone mentions a blog? Perhaps you think it is a waste of time or not worth the effort. However, blogs can have a lot of benefits for small businesses when they are thoughtful and well-executed.

Businesses who choose not to invest in a blog are missing out on untapped resources. There […]

By |December 17th, 2015|Categories: Blogging, Content Marketing|

Commit to Well-Researched Content in 2015

How many times a day are you disappointed by a click-bait article? We all know that most of these articles fail to deliver any kind of real information, so why do we click anyway?

As humans, we take great pleasure in discovering new things. We crave new knowledge. Scientists have even proposed that learning is the […]

By |January 1st, 2015|Categories: Blogging, Content Marketing|