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Improving Your Content with Empathy Mapping

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

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Two Killer Tools for Your Next Blog Post

There are a number of reasons that you might be writing a blog post, perhaps to make an announcement or to answer a frequently asked questions. However, often times it’s part of a larger content marketing strategy designed to increase awareness and drive traffic to your site. I’ve always found that one of the most […]

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4 Ways to Write a Killer Headline

Why is it important to have a killer headline? We are living in the era of technology, where people are bombarded with tons of information from the second they wake up until they go to bed. Companies, entrepreneurs, free lancers, etc. are fighting to get consumers attention and drive behavior that will lead to profitability. […]

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