Bing Ranking Algorithm Uses Click Through Rate

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Search Engine Optimization for Small Business
Steve Tullis, Senior Program Manager Lead, Bing, Microsoft confirmed that click through rate is an important factor in the Bing raking algorithm.

Simply stated: If you rank for a key term and your customers aren’t clicking on your link your rankings are going to move down and you’ll be in need of local search engine optimization services.

Bing uses the click through rate in order to improve future search results. When your keywords are searched for and your link is clicked on your rankings should improve.

What does this mean for you? If your site isn’t optimized and your click through rate is low you might be moving down in the search engine results.

These ranking algorithms are extremely important in search engine optimization for small business owners. Click through rate is only one of the factors when it comes to search engine optimization but for smaller sites it is important to be optimized to improve your raking.

Click through rate is only one of the factors that will effect your search engine optimization. Ranking algorithms for all search engines are constantly being updated to improve search results so it’s important to stay on top of the most effective optimization practices.

Jamie Bates
Online Marketing Director