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Everyone has come across a badly designed website. What do we do? We immediately hit the back button to find a more welcoming and eye pleasing website. Here are some tips to improve your website.

1. Color scheme: The color scheme will immediately relays a message to the reader when they arrive on your page. The reader will see the choice of colors and automatically assign a category. This can be good and bad, depending on your color scheme. They may categorize your site as high school…or professional.

2. Background: Make sure the background color provides for the best readability of the text. Black text on a white background is the most common and most easily read. Even though it is used often, it is critical that your readers can read your content.

3. Site Opens Quickly: Growing up in the country of Oregon, dial-up internet was the only option for me. Whenever I selected a site that took too long to open, I went right back up to the back button and found a site that loaded easier. Time is precious to us and most readers do not want to waste time on a site that does not open quickly. Make sure that your website will open in a timely manner, no matter the internet connection.

4. Simple Navigation: Readers also like to be able to find what they are looking for quickly. If the navigation on a site is too hard to figure out quickly, they will leave your site. Again, time is precious, and they do not want to waste it.

5. Grammar and Spelling: The quality of the text and content will also tell the reader whether your site is reliable and professional. Be sure that there are no grammar or spelling errors.

The amount of time that a reader spends on your website is equally, if not more important, than the traffic to your website. It is important that your website is attractive and credible.

Jamie Bates
Online Marketing Director