The phrase “Holiday Season” brings to mind the sign on the side of a bus years ago with the name of a local bagel bakery and the words, “In order to avoid capitalizing on a religious holiday the rest of this sign will be blank.” Of course, Brackman Bros. were not the only people to […]
Digital Marketing Director
Ryan is a Digital Marketing Director at Big Leap. He is a master of quizzes and all things SEO.
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Scary (SEO) Stories You Hope Never Happen To You!
It’s that time of year again, where the boogie man is in the closet waiting to pop out, people are saying that ghosts are real (disclaimer: they are…), and the scariest thing of all—Google begins to do algorithm updates randomly that either help or destroy the websites you’re working on. Just like a ghost, Google’s […]
What The August 1st Google Algorithm Update Taught Us
What is a Google algorithm update? Algorithm changes can be frustrating because they seem to help some kinds of businesses while hurting others. Google changes its algorithm hundreds of times a year (they say that they even will release multiple small updates in one day), but only a few of those changes each year are […]
Easy Way to Set Up Goals in Google Analytics
How to Set Up Goals in Google Analytics Most businesses and almost all marketers know the importance of Google Analytics. This free analytics platform is linked to your site and will track everything from where online your visitors are coming from to the traffic patterns they follow once they’re there. It’s easy to set up […]
Featured Snippets: The Definitive Guide
How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets. What are rich snippets? Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the […]
Why and How You Should Be Capturing Emails
Sometimes the most annoying thing when going to a website is getting hit with that infamous popup right as you land. It’s almost as if the website is saying, “Close me and leave my site because I’m annoying.” But what happens when a popup isn’t intrusive, or the user is the one that triggers the […]
How to Have Someone Else Write For You, While Building Links
Like most writers, digital marketers can suffer from writer’s block. We can struggle with what to write or what topics are most relevant to our audience. The most important thing to worry about is whether or not anyone is going to find your content useful and, most of all, shareable. Thankfully, you can always find […]
How to Create A Quiz and Promote it
I am sure most of you have gotten to the point where you don’t know what else to do to get more leads or more traffic to your website. One of the greatest ways is creating a quiz. Many of you might be wondering, how is creating a quiz going to help me? Or why […]
Where to start? All About Content Marketing
Content is KING! Content is KING! I guess I’ll begin there, because that is one of the most used phrases in the digital world. In 2012, Google announced Panda, an algorithm update that targets low or thin content pages. The update decreased rankings for sites with little to no content and increased rankings for sites […]
How & When to Properly Do a 404 Redirect
Have you ever gone to a website looking for a product or service only to receive an error message, halting your search? This error message is an HTTP status code. HTTP status codes are three-digit codes, which range from 100-500s, each with a specific purpose. Not all status codes result in site errors, and HTTP […]