How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets. What are rich snippets? Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the […]
Digital Marketing Director
Ryan is a Digital Marketing Director at Big Leap. He is a master of quizzes and all things SEO.
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Why and How You Should Be Capturing Emails
Sometimes the most annoying thing when going to a website is getting hit with that infamous popup right as you land. It’s almost as if the website is saying, “Close me and leave my site because I’m annoying.” But what happens when a popup isn’t intrusive, or the user is the one that triggers the […]
How to Have Someone Else Write For You, While Building Links
Like most writers, digital marketers can suffer from writer’s block. We can struggle with what to write or what topics are most relevant to our audience. The most important thing to worry about is whether or not anyone is going to find your content useful and, most of all, shareable. Thankfully, you can always find […]
The Benefits of Content Marketing
Businesses that are looking for an effective way to market their products online should consider content marketing. This age-old practice is in widespread use in the digital age. Companies that offer valuable free information or instruction attract new prospects quickly and consistently. The best part is, content marketing is not as harsh to accomplish […]
How to Create A Quiz and Promote it
I am sure most of you have gotten to the point where you don’t know what else to do to get more leads or more traffic to your website. One of the greatest ways is creating a quiz. Many of you might be wondering, how is creating a quiz going to help me? Or why […]
Where to start? All About Content Marketing
Content is KING! Content is KING! I guess I’ll begin there, because that is one of the most used phrases in the digital world. In 2012, Google announced Panda, an algorithm update that targets low or thin content pages. The update decreased rankings for sites with little to no content and increased rankings for sites […]
How & When to Properly Do a 404 Redirect
Have you ever gone to a website looking for a product or service only to receive an error message, halting your search? This error message is an HTTP status code. HTTP status codes are three-digit codes, which range from 100-500s, each with a specific purpose. Not all status codes result in site errors, and HTTP […]
Pushing Okay-Ranking Content Over the Edge
We all have that problem as SEOs where we have been working for months trying to get first page rankings for certain keywords. Back in the “black-hat” days, we would just order thousands of links with a certain anchor-text, and boom! A first-class ticket to the first page of the SERPs. Now…welcome to 2017 where […]
Using Kickstarter to Validate Your Product Idea
Kickstarter.com has grown immensely over the past 5 years. Inventors, creatives, musicians, producers, or anyone with an idea can launch a product using crowdfunding. There’s a never ending idea-stream that has come from crowdfunding. Whether it’s a fashion product or a game called Exploding Kittens, anything, and I mean, anything, can be crowdfunded. Should […]
26 Expert SEO Strategy Tips for Small Businesses
Like it or not, Search Engine Optimization (SEO) has become part of business. With the majority of customers carrying an internet-ready device in their pockets, it’s easier to do a Google search for a business than it ever was to look one up in a phone book. That’s why it’s more important than ever to […]