»Ryan Skidmore
Ryan Skidmore
Digital Marketing Senior Manager at Big Leap
Ryan is a Digital Marketing Director at Big Leap. He is a master of quizzes and all things SEO.

Featured Snippets: The Definitive Guide

How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets.
What are rich snippets?
Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the top of […]

By |June 5th, 2018|Categories: SEO, Uncategorized|

Why and How You Should Be Capturing Emails

Sometimes the most annoying thing when going to a website is getting hit with that infamous popup right as you land. It’s almost as if the website is saying, “Close me and leave my site because I’m annoying.”

But what happens when a popup isn’t intrusive, or the user is the one that triggers the popup, […]

By |May 29th, 2018|Categories: E-commerce|

The Benefits of Content Marketing

 

Businesses that are looking for an effective way to market their products online should consider content marketing. This age-old practice is in widespread use in the digital age. Companies that offer valuable free information or instruction attract new prospects quickly and consistently.

The best part is, content marketing is not as harsh to accomplish as it […]

By |May 8th, 2018|Categories: Content Marketing|

How to Create A Quiz and Promote it

I am sure most of you have gotten to the point where you don’t know what else to do to get more leads or more traffic to your website. One of the greatest ways is creating a quiz.

Many of you might be wondering, how is creating a quiz going to help me? Or why should […]

By |April 17th, 2018|Categories: Content Marketing|

Where to start? All About Content Marketing

Content is KING! Content is KING!

I guess I’ll begin there, because that is one of the most used phrases in the digital world.

In 2012, Google announced Panda, an algorithm update that targets low or thin content pages. The update decreased rankings for sites with little to no content and increased rankings for sites that […]

By |March 29th, 2018|Categories: Content Marketing|

How & When to Properly Do a 404 Redirect

Have you ever gone to a website looking for a product or service only to receive an error message, halting your search? This error message is an HTTP status code. HTTP status codes are three-digit codes, which range from 100-500s, each with a specific purpose.

Not all status codes result in site errors, and HTTP status […]

By |February 15th, 2018|Categories: Search Console|

Pushing Okay-Ranking Content Over the Edge

We all have that problem as SEOs where we have been working for months trying to get first page rankings for certain keywords. Back in the “black-hat” days, we would just order thousands of links with a certain anchor-text, and boom! A first-class ticket to the first page of the SERPs.

Now…welcome to 2017 where […]

By |November 10th, 2017|Categories: SEO|

Using Kickstarter to Validate Your Product Idea

Kickstarter.com has grown immensely over the past 5 years.

Inventors, creatives, musicians, producers, or anyone with an idea can launch a product using crowdfunding. There’s a never ending idea-stream that has come from crowdfunding. Whether it’s a fashion product or a game called Exploding Kittens, anything, and I mean, anything, can be crowdfunded.

 
Should I Use Kickstarter?
Getting […]

By |July 31st, 2017|Categories: Business|

26 Expert SEO Strategy Tips for Small Businesses

Like it or not, Search Engine Optimization (SEO) has become part of business. With the majority of customers carrying an internet-ready device in their pockets, it’s easier to do a Google search for a business than it ever was to look one up in a phone book. That’s why it’s more important than ever to […]

By |July 13th, 2017|Categories: SMB|

SEO Roadmaps: Learn the What, How & Why, & Download our FREE Template

SEO roadmaps are a great tool to track on a monthly basis what is currently being worked on and what will be worked on in the near future. It gives you something tangible to show key stakeholders in your organization, so you can say “this is what we’ve done, this is what we’re doing, and […]

By |June 26th, 2017|Categories: SEO|