BLOG POSTS

Scary (SEO) Stories You Hope Never Happen To You!

It’s that time of year again, where the boogie man is in the closet waiting to pop out, people are saying that ghosts are real (disclaimer: they are…), and the scariest thing of all—Google begins to do algorithm updates randomly that either help or destroy the websites you’re working on. Just like a ghost, Google’s […]

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What The August 1st Google Algorithm Update Taught Us

What is a Google algorithm update? Algorithm changes can be frustrating because they seem to help some kinds of businesses while hurting others. Google changes its algorithm hundreds of times a year (they say that they even will release multiple small updates in one day), but only a few of those changes each year are […]

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Easy Way to Set Up Goals in Google Analytics

How to Set Up Goals in Google Analytics Most businesses and almost all marketers know the importance of Google Analytics. This free analytics platform is linked to your site and will track everything from where online your visitors are coming from to the traffic patterns they follow once they’re there. It’s easy to set up […]

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Featured Snippets: The Definitive Guide

How do you get your content into Google’s Featured Snippets (also commonly called “Rich snippets”)? This guide will show how to create content, structure it, and what to place where to get those coveted featured snippets. What are rich snippets? Rich snippets, or “featured answers,” are highlighted organic search results that Google features at the […]

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Why and How You Should Be Capturing Emails

Sometimes the most annoying thing when going to a website is getting hit with that infamous popup right as you land. It’s almost as if the website is saying, “Close me and leave my site because I’m annoying.” But what happens when a popup isn’t intrusive, or the user is the one that triggers the […]

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Where to start? All About Content Marketing

Content is KING! Content is KING! I guess I’ll begin there, because that is one of the most used phrases in the digital world. In 2012, Google announced Panda, an algorithm update that targets low or thin content pages. The update decreased rankings for sites with little to no content and increased rankings for sites […]

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404 redirects

How & When to Properly Do a 404 Redirect

Have you ever gone to a website looking for a product or service only to receive an error message, halting your search? This error message is an HTTP status code. HTTP status codes are three-digit codes, which range from 100-500s, each with a specific purpose. Not all status codes result in site errors, and HTTP […]

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