The other day, I was (per usual) browsing the web, reading blog posts, commenting on interesting ones and generally surfing the web.  I ran into a blog post on  Please follow the link yourself and give it a quick read.  The article is actually decently written; Informative and interesting to read.  But there’s a problem.  What?  Keyword placement.

Here’s the first Paragraph:  “Ad agencies are fun and vibrant places Hollister France to work at. There’s usually a buzz around the place whether it’s for winning new business, meeting a crazy deadline or Abercrombie UK dealing with some client emergency. Best of all, ad agency staff live by the work hard – play hard ethic.”

Here’s what we can learn from this missed opportunity to use an actually decent blog post


One of these things is not like the others...

Placing keywords in a well-written blog post is a great way to have relevant content that links to your web page.  As an SEO strategy, this is invaluable if not nectary to a successful campaign.  So let’s look at how they did.

Even from the first paragraph (the one I quoted), you can tell that the rest of the article is going to be about ad agencies. But, the keywords used here are for clothing stores like Hollister France and Abercrombie UK.  Now, I’m not saying those two things couldn’t be related and spoken of in the same article.  If done right they could, but just look.  No relation at all.  Not to mention the placement it just confusing, which brings me to my next point.

Natural flow


You want to buy designer Tshirts… “I want to buy designer Tshirts”

I don’t know about you but when I read that, I feel like they’re trying to use subliminal messaging on me there.  The way the keywords are placed has no natural flow in the article.  It is completely obvious that the article was not actually written with this in mind.

A keyword should be used in context.  Let’s do an example sentence: It bothers me when keywords are used poorly.  Almost as much as Gif VS Jif.  It’s Gif with a hard G.  Seriously guys.

Anyway, see how it may not have actually been related, but made a natural segue.  Just keep in mind that they need to be relevant and make sense to the reader.  Do these things and you should be alright.  Thanks for reading and add your thoughts to the comments


Photo credit: Cayusa, Robert S. Donovan

Jamie Bates
Online Marketing Director