The other day, I was (per usual) browsing the web, reading blog posts, commenting on interesting ones and generally surfing the web. I ran into a blog post on Blogs.failcube.net. Please follow the link yourself and give it a quick read. The article is actually decently written ; Informative and interesting to read. But there’s a problem. What? Keyword placement.
Here’s the first Paragraph: “Ad agencies are fun and vibrant places hollister france to work at. There’s usually a buzz around the place whether it’s for winning new business, meeting a crazy deadline or abercrombie uk dealing with some client emergency. Best of all, ad agency staff live by the work hard – play hard ethic.”
Here’s what we can learn from this missed opportunity to use an actually decent blog post
Placing keywords in a well written blog post is a great way to have relevant content that links to your web page. As an SEO strategy, this is invaluable if not nectary to a successful campaign. So let’s look at how they did.
Even from the first paragraph (the one I quoted) you can tell that the rest of the article is going to be about ad agencies. But, the keywords used here are for clothing stores like Hollister France and Abercrombie UK. Now, I’m not saying those two things couldn’t be related and spoken of in the same article. If done right they could, but just look. No relation at all. Not to mention the placement it just confusing, which brings me to my next point.