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A LOT of time and money goes into producing high quality video content for businesses that are successful on YouTube. Don’t waste all that effort and money by making these simple YouTube Marketing mistakes.

1. Poor Title

If the name of your video showed up in a search, would you click on it? You need to make the title simple, catchy, and descriptive of what your video is actually about. Use your keywords as much as you can in your title to ensure that they will rank higher in search results.youtube_logo

2. Poor Description

In just a few sentences you need to provide enough information for people to decide if they want to watch your video or not. Make your description compelling and readable-pull your viewers attention in and make them decide then and there to watch your video. Within your description include a call action such as an invite to visit your website, subscribe to your channel, or like your Facebook Page.

3. Weak Tags

Don’t just throw in random keywords without doing any research. A good tip is to use the YouTube Keyword Tool which will generate popular keywords for you to use. Also remember that the best keywords are actually short phrases like “YouTube Marketing Tips.” Properly optimizing your videos is essential for people to be able to find and watch the great videos you are uploading.

4. No Call to Action

As a business your goal is not for people to simply watch your video but to act after watching it. You may want them to watch another video, subscribe to your channel, or visit your website. A great way to add a call to action to your video is to add annotations.

5. Only Uploading Videos to YouTube

Once you upload a video you need to share that video everywhere you can. It is unlikely that you will get the thousands of views you are looking for by simply just uploading your video to YouTube. Share your video on all your social media pages and embed it in your blog and on specific webpages. Invite your fans to watch the video, share it with their friends, and leave comments.

6. Ignoring YouTube Comments

Remember that YouTube is a social media, which means that your goal should be interaction. Invite people to leave comments on your videos and reply/engage with people when necessary. At times YouTube comments can be rude and negative. Instead of just deleting or ignoring those type of comments, use them as an opportunity to show your followers how you deal with unhappy costumers. Remember as well that if someone left you a negative comment, that means they were on your page and likely watched your video! The more comments you receive, good or bad, the more people will be seeing your video!

7. Looking for Success in the Wrong Place

The trend seems to be to focus on total views to determine the success of a YouTube video. Remember however, that engagement is really what you are after when using social media. Having tons of views but no comments shows that lots of people are watching but they don’t care enough about the video or about your brand to take the time to comment about it.

8. Unrealistic Expectations

You need to remember that there is no formula to going viral. Rarely, if ever, will you upload a video that will get millions of views immediately. These cases are exceptions to the rule. Define what you are hoping to get out of YouTube as a brand, and work toward reaching realistic goals-viratlity not being one of them.

Jamie Bates
Online Marketing Director