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No matter what social media platform you use, it is important to understand how it works before you start using it. With Pinterest becoming such a powerful marketing tool, businesses are quickly jumping on the bandwagon and beginning the journey of pinning. The following are some steps you need to take so you begin your Pinterest efforts.

1. Know what it is and how to use it

Pinterest Logo

Before you even create an account, know what you are getting yourself into. Pinterest is an awesome tool… If you know how to use it. Understanding what to pin, and how to do so strategically will go a long way to help build your brand presence on the platform.

2. The Power of a Profile Picture

Once you have your Pinterest account set up, choose a profile picture that will represent your brand in a positive light. Make sure the photo is simple enough for people to understand, but detailed enough to explain your brand. Your profile photo can often make or break your brand, so choose your profile picture wisely.

3. Create your business

It is important to remember that social media is the day-to-day face of your brand. In order to truly build your brand, you need to create your business on these platforms. Optimize your profile so people can easily find out what your

4. Connect Social Media Sites

All Social Media Sites

Social media is all about bringing things together. Providing links to your other social media sites will allow the viewer the ability to see your brand as a whole, and will give them the opportunity to interact with your brand even more. For this reason, it is important to ensure that all of your social media platforms are optimized accordingly.

5. Networking

Another main benefit of social media is the power of networking. As many of us use social media to keep in contact with our friends from across the world, using social media as a networking tool for a business is immensely important as well. Connecting with other companies and individuals will allow you to extend your reach to a much larger audience.

6. Create a few boards

Last, but not least, is to create a few boards. Start out with some basics to allow your viewer a chance to understand your company. Give them the opportunity to engage with your brand as you show off what you have to offer and strive to create that engagement.

Pinterest can be an awesome tool for a company. That is, if you do it right. Following these simple tips will allow you to create a brand that is both engaging and entertaining. Have fun with it, but be sure to do so in a way that will represent your brand for what it is, and what it stands for.

photo credit: clasesdeperiodismo via photopin cc

photo credit: webtreats via photopin cc

Jamie Bates
Online Marketing Director