There are many ways to connect with buyers and customers, as well as promote your product and services these days. The trick is to be creative and personable with contacting leads as well as making your pitch. When connecting with potential clients and customers, these 5 suggestions can improve your close rate and help you build lasting relationships.
1 – Social Media
A simple friend request on Facebook, connection on LinkedIn, or tweet on Twitter goes a long way. This helps you to introduce yourself in a more personal way, as well as start the relationship. If they don’t have a need for your product now, even something as small as commenting on their post or liking their picture can help you to stay in front of their mind if they ever do have a need for your product in the future. Another huge pointer… keeping your social platforms clean, sleek, and tasteful makes a big difference.
2 – Follow Up
Even just periodically checking in with a potential buyer will help to remind them that you haven’t forgotten about them, and that you are still there to answer any questions or send any other information over that may help with the decision-making process. Sending a follow up email even a month after talking with someone can remind them of their need (we are all busy, sometimes we even forget our own needs, right?) and spark their interest again.
We all live busy lives, which makes it easy to forget someone you met even that day, much less a conversation you had with someone a week ago. As a sales person, don’t be afraid to send reminders every now and then to your potential clients and customers. Keeping it short, simple, and to the point never hurts either.
3 – Videos
Videos have become powerful tools for connecting with people over social platforms and the internet as well as through email. When people hear information, they’re likely to remember only 10 % of that information a few days later. However, if a relevant image is paired with that same information, people retain 65% of the information a few days later. In 2017, video content has represented 74% of all internet traffic. Posting a relatable video to your product or company will help your customers and buyers to retain the information as well as remember you and your product in the future.
4 – Purchases
If you are selling B2B, you might want to look in to making a purchase from the company you are wanting to do business with first before trying to pitch them. This automatically creates a feeling of partnership, as well as reciprocity. The principle of reciprocity means that when someone gives you something, we feel compelled to give something back in return.
This doesn’t mean that you purchase or subscribe just to make a sale, but because it adds value to your business and shows a prospect that you value their work and view your relationship as more of a partnership.
5 – Gifts
Gifts come in many different forms. Offering a discount is a gift. Including something for free along with a purchase is a gift. Sending some goodies to someone’s office after meeting them is a gift. These are all examples of giving gifts, but they are all unexpected, and they all provide the same outcome. HAPPINESS. And in some cases, (again)… reciprocity.
All in all, there are many things that you can do to help boost your sales and continue your successes, but something that these five suggestions has in common is building a relationship and being personable. People like to do business with friends and with people and companies that they trust.
Contact us today to discuss other marketing tips you can use to improve sales.