How many times has Google changed the name of their local business profile? Google+ Local, Google Places, Google My Business? I am sure that I am missing a few.
As often as Google changes things, the local landscape can change just as much. However, there are some local search mainstays that I think might be overlooked in our efforts.
Without shame, I have crowdsourced some of the local citation opportunities you might be overlooking and I went to the experts who are often in the trenches on this one. My question to them was: Are there overlooked local citations?
Here are their tips from my conversations with them.
Adam Steele from Loganix
“Typical ones I would mention are videos/photos/audio/image/etc. The biggest impact one that most people miss (even those that know
better) are citations (NAP) alongside their existing links. For example, pull an Ahrefs backlink report and then one by one, reach out to webmasters where you already have links and see if you can snag a citation, too. Worst they can say is no right? And if you don’t have any links yet, well, the next one you get, don’t stop at just a link. It doesn’t matter what it is…blog post, local news website…ask for a citation, too! 2 birds, one stone. “
Mary Bowling from Ignitor Digital
“Many people dismiss hyperlocal sites that look old and dated and have little domain authority. However, these are important to people in
that neighborhood and are a good way to build brand awareness among prospective customers and show that you are part of that community.”
Another tip from Mary was:
“Check your info on Dun and Bradstreet – bad data there can harm Google’s trust in what it thinks it knows about your business.”
Mike Ramsey of Nifty Marketing
Austin Lund of Big Leap
It’s common knowledge among the local search community that the aggregators, for the most part, get their data from offline data sources. And of course we know that the aggregators send data feeds to top tier citation sites, and even the top tier sites send data feeds to other sites. So, this is why it’s important to start at the offline data sources. Contact these sources and ask them to update the NAP info, if it’s incorrect. If you are a third party, ask your client to contact the offline data sources.
“The citation opportunities most frequently missed, as a group, are certainly unstructured citation opportunities, i.e. mentions in blog posts, news articles, fora. It is not necessary that a citation in unstructured, unorthodox sources feature all the information that a citation normally features, but a business name + phone number in close proximity to each other on the same page could definitely be recognized as a citation by Google. While structured citation opportunities (business directories, job offer sites) of high quality are limited, unstructured citation opportunities are theoretically unlimited and the chance that your competitors don’t have citations on such sources is much higher.”
“In terms of individual citation opportunities, I have noticed that people very rarely directly claim their listings on data aggregators, which is by far the most important thing one should do in terms of citation work. Additionally, relatively few businesses claim their Yellowpages and Superpages listings, although both sites are pretty high in the hierarchy of the local search ecosystem (i.e. many sites are being fed with business information by YP and SP).”
Which one of these tips from the experts helped you the most?