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Quality linkbuilding is getting harder and harder every day. Just when we feel like we finally understand what Google is looking for, Pandas, Penguins, and Hummingbirds come out of nowhere and switch things up for us SEO guys.

With the entire Google Zoo bearing down on potentially unseemly and unnatural linkbuilding tactics, there has been a much-needed shift in emphasis from quantity to quality. However, in the pursuit of quality links, you may be overdoing it and sacrificing a natural link profile in the process – which also carries penalties. Here are a few simple mistakes that you might be making and how to fix them.

Strictly Pursuing Do-Follow Links

A search engine looking at a link profile comprised of do-follow links is like you opening a bag of M&Ms only to discover that every single one is brown. Your first thought is probably something along the lines of this doesn’t look right. The solution: Forget about it! One of the best ways to get a more natural, Google-friendly blend of no-follow and do-follow links is to stop obsessing over how many you get. Odds are, if you’re being smart, you’ll get a good mix of both. And that’s okay.

Strictly Limiting Anchor Text to Keywords

Only using keyword anchor text in links is quite similar to the overuse of do-follow links. It just isn’t natural. Not every webmaster is an SEO professional, so more likely than not you’ll find a variety of non-keyword anchor text in a natural link profile as well. This is not a bad thing. The solution: Keep in mind the different ways non-SEO webmasters might link to your site. For example, consider using your company name or URL.

Some linkbuilding is just a little too unnatural.

Blog Comment Spamming for Quick and Easy Links

I hope that you abandoned this strategy a long time ago. If you haven’t, I weep for you. Comment spamming is more likely to

get you blocked or banned than it is to build a good link, especially since the best sources for comment-related links are carefully moderated. The solution: Take some time to search out the best blogs in your niche and become a meaningful contributor.



Photo Credit: HubSpot via Photopin cc

Jamie Bates
Online Marketing Director