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People that are familiar with SEO understand that website ranking takes consistent efforts and significant time to see gratifying results. While lack of results may become frustrating and persuade you to shortcut your search engine optimization, viewing SEO as a fast solution will result in a poorly implemented campaign. Here are a couple of shortcuts not to take.

Buying Links

Links should be earned, not paid for. If you think search engines can’t tell the difference you’re wrong.  In most cases, paid links don’t hold much page rank so they do little to increase the value of your site.  Rather than spending time looking for links to buy, spend time creating quality content to establish relevant inbound links.  In turn, the search engines will love your site.

No Keyword Research

The first, and probably the most important step of any SEO campaign is proper keyword research for every page of a website. While many website owners feel like they already know what keywords they want to target, sometimes their choices are not the best option. Skipping keyword research is one of the biggest mistakes you can do. Research provides insights that enable SEO engineers to develop broad and long tail keywords, ultimately driving more traffic to your site.

Not Optimizing Every Page

Many website owners feel like only the important pages of their site need to be optimized. But wait, aren’t all pages important? If not, consider removing the page from your site. Crawler bots will spend time reading through your site and poorly optimized pages will decrease the overall rank of your site.

Always remember that there are lots of pieces to the pie when it comes to making your website rank. Search engine optimization should be viewed as a process that takes time to see results so make sure that you avoid shortcuts because they can affect your site greatly over time. I hope you see your hard work pay off soon!

Jamie Bates
Online Marketing Director