3. Jump on a New Trend Immediately — or Not at All
As we’ve already mentioned, every single trend has a shelf life, and more often than not, that shelf life is extremely short. Whether you’re trend-jacking a specific keyword or a current event, you better act fast before the world moves onto the next hot topic that appears.
If you wait, you run the risk of publishing content that seems outdated and disingenuous to your target audience. Not to mention, you’ll be trying to catch their interest with old news.
4. Let Your Trend be the Side Show
We can’t stress this one enough: be mindful of how much time and energy you put into developing content around a trend. Keep your greatest articles and graphics centered around evergreen topics so you can continue to use them as new trends come and go.
If you’ve already made this mistake, don’t be afraid to revise your great content to filter out old trends and incorporate more substance that better serves your target market. Worst case scenario, you can store those trendy articles or graphics and use them periodically when a relevant topic emerges.
5. Don’t Lead Your Audience to a Dead End
No matter what trending topic you hitch your wagon to, make absolutely sure that it doesn’t lead your target audience to a dead end. The whole point of trend jacking is to capture the attention of your audience and guide them to a conversion — which is impossible to do if you jump on trends that have absolutely nothing to do with your business.
As you’re creating your memes, promotions, etc., make sure every piece of content you create leads to an effective and relevant call to action. Mold these trends to work in your favor, or don’t use them at all.