Google: the Oracle of Search Engines
Updated November 6, 2023
Wondering if SEO is still relevant? It most definitely is. Search Engine Optimization continues to be one of the most significant digital marketing strategies that bring about long-term results. SEO is a multifaceted industry that relies on the proper balance and integration of all its parts to work the most efficiently and effectively. Of course, link building is vital to successful SEO, as is content creation, content distribution, web design, etc. But, how would all these “front end” SEO tactics work if everything behind them wasn’t also optimized?
What is Technical Optimization?
SEO focuses on one thing: Search Engines. While search engines have become more mature and their algorithms have become more inclusive and adaptive, they don’t simply look at the front end of a web page and decide if it’s a good source right then and there. Search engines actually see a stripped-down version of the website that looks very different from what you see in your browser. So, while a web page may be visually appealing to you, there still might be much more that needs to be done for it to be properly technically optimized, and therefore “visually” appealing to a search engine.
Why Technical SEO Optimizations Are Important
Technical optimizations for website performance and user experience are crucial, making them a top priority in web development. These optimizations involve page loading speed, mobile-friendliness, and overall website functionality. It’s important to offer a seamless, fast, and responsive experience to users that will lead to better search rankings. Guaranteeing your visitors a smooth experience will ultimately lead to increased traffic and conversions.
Learn more: What Exactly is SEO?
The Basics of Technical Optimization