Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. One great way to build your online reputation and build trust with your audience is to utilize third-party sites like Medium and Quora, and review sites like Yelp and TripAdvisor. These sites give you access to an entirely new readership, earn you high-quality backlinks, and allow you to position yourself as an authority in your space.
In this post, we’ll discuss some of the ways using 3rd party sites can help you build your reputation, and how to know which sites are the best fit for your business.
Why you should be using Medium to boost your reputation
Medium is a blogging platform that attracts more than 86 million unique visitors every month. Most of their audience tends to consume content in the business, entrepreneurship, marketing, startups, culture, politics, technology, and design categories, so if your business or content marketing angle fits into one of those categories, you’re in luck – Medium’s built-in distribution channel ensures that your content will find the right eyeballs. And because Medium’s algorithm is designed to serve up popular content again and again to new readers, if your piece makes it to the home page, you’re almost guaranteed virality. This is especially true in the case of “evergreen content,” or content that is always relevant to your audience and doesn’t become obsolete after a certain length of time.
Another motivating reason to use Medium as a content publishing platform is because Medium’s Domain Authority is a whopping 93. Domain Authority (DA) is a measured on a 0-100 scale and tells the search engine how trustworthy a website is. DA plays a major role in high highly a domain ranks in SERPs, and because Medium’s DA is so high, your content is much more likely to rank well than if you were to publish a piece on your business’s website that does not have as much clout with search engines. In addition, by piggybacking off Medium’s high online reputation, you can compete for better keywords and actually have a chance at ranking for them.
Once you begin publishing on Medium and earning followers, those followers automatically receive a notification every time you publish a post. And if you’re not already convinced, the site also tends to have very high user engagement because of its many easy engagement options, has a consistent user experience, fast loading times, and and already has all of the standard SEO and responsive display considerations on lock, meaning you can spend less time worrying about the backend of your content and more time creating useful, high-quality content that your audience will love.
Medium might be a good 3rd party publishing option for your small business if:
- You are just beginning to publish content and want to get access to a large viewership
- Have several writers who will be contributing to your content library
- You write a lot of long-form content (generally 1500 words or more)
- Your audience is very active on social media, and most especially on Twitter
- You are committed to creating content for quality rather than quantity
- You create a lot of “evergreen” content
If your editorial strategy fits these criteria, publishing on Medium might be a great option for building your website authority. Most business blogs take many months, sometimes years, to gain traction and a reliable audience, by using Medium, you can skip that hard growth phase and go straight to high performance.
How to use Quora to quickly boost your online reputation
Quora is a rapidly expanding question and answer site similar to Yahoo Answers. Users can ask questions about nearly anything you can imagine and get a response from a qualified expert. The main difference between a site like Yahoo Answers and Quora is that the only people who are allowed to respond to questions are those that can prove they are subject matter experts in the topic they are writing about. This is great for users because it allows those asking to receive higher quality, more detailed responses that they can trust in a fast and efficient manner. It’s also great for those responding to questions because it’s a great way to position oneself as an expert in their field, as well as a great way to build Domain Authority.
When a user clicks on your Quora profile, they can see all of the questions you’ve ever answered. This means that the more questions you respond to in your subject area, the more answers will appear on your profile, and the more trust you build among users. And because Quora’s Domain Authority is so high, your responses can rank gain traction in SERPs for the keywords you’re attempting to rank for.
Why you should be utilizing third-party review sites to boost your reputation
Using third-party review sites allows your customers and potential customers to get a positive impression of you before they even walk through your doors. Think of these sites as social clout – like earning a recommendation from a friend. Consider your average experience with looking for a bakery for your niece’s birthday party, or even a restaurant for that dinner with your in-laws – you would never make a reservation or order a cake without first checking that business’s reviews online. The same goes for your business.
Maintaining an active, up-to-date page on third party review sites like Yelp, TripAdvisor, and Google Business can be a huge asset for your business. According to a Harvard Business School study, increasing your rating on Yelp by just one star can increase business revenue by five to nine percent.
Ready to start raking in that extra cash? Ensure that your page is updated with your current address and contact information, high-quality photos, and recent reviews. Having a frequently updated page also shows Google that your businesses is active, which means rankings bump for you in SERPs and more clicks, leading to even more business. Another benefit of these third-party review sites is that because sites like Yelp and TripAdvisor have high DA, their data is often displayed in rich snippets, which can help users get an idea of what your business is about without even having to click the link.
There are lots of third-party review sites that you can utilize to improve your online reputation. You can register your business (or “claim your business” for those that automatically generate a page for you) with as many platforms as you want, but like with social media, it’s best to choose one or two to focus on so you can really engage with your customers and focus on garnering good reviews on those platforms. A few of the review sites you can choose from include:
Once you narrow down the review site you want to focus on, add your contact information, upload photos, and ensure that your branding is consistent with your website, create a plan for how you will keep up with your pages so you can ensure that they remain assets for your business. Below are a few rules of thumb to follow as you venture into the world of third-party review sites:
- Actively ask customers to write reviews.
- Check your reviews regularly but don’t obsess over it – have a regularly scheduled time when you will check for new updates.
- Respond to positive and negative criticism without getting defensive.
- Take the time to thank each customer for posting a review, even if the feedback they gave wasn’t positive.
Get more help with managing your online reputation
Maintaining your online reputation should be a critical piece of your digital marketing strategy. Having a reputable presence online allows your potential customers and current customers to make a favorable impression of you before they visit your store, meaning they’re a lot more likely to complete their purchase once they arrive. There are lots of ways you can easily build your online reputation, including answering questions in your field of expertise on Quora, blogging on Medium, responding to reviews, and ensuring that your company information is accurate and alluring on third-party review sites like Yelp. Doing so helps your customers know that you’re trustworthy, not to mention still in business.
Keeping up with all your marketing tasks takes a lot of time an effort, on top of all of your other business to-do’s. Fortunately for you, you have the best marketing team in town to help you manage your reputation, build your lead list, and keep customers coming back. Big Leap helps small businesses just like yours grow their revenue with smart marketing and consistent monitoring. Interested in an SEO consultation with a Big Leap expert? Book yours today.