6. Inspect H1 Titles
Under the next tab labeled “H1” you’ll quickly be able to see which H1s are missing on your site. Be sure to also check for duplicates and ensure that all your H1 titles are specific and unique. Optimizing your H1s within your site will greatly improve your keyword rankings. As you are going through your H1s, ask yourself the following questions:
- Is there only one H1 on each page?
- Do all H1s describe the topic of each page?
- Are all H1s 20-70 characters?
- Do your H1s encourage good user experience?
- Is each H1 keyword optimized?
If you’ve answered yes to all of those questions, you’re ready to move on. If not, you have a little more work to do.
7. Optimize Images
You might be asking, “Why do I have to check images?” The answer is that images can take up a lot of bandwidth and can slow your pages’ load time. One rule of thumb is to keep your images under 100kb. With Screaming Frog SEO Spider, you can check to see which images are slowing down your site.
To do this, click on the “Images” tab in Screaming Frog SEO Spider. You’ll then see a list of all your images on your website. You can also see their size as well as how many inboound links each has. To simplify your data, go to the filter on the top-left corner and click “over 100 kb” to view every image that is over 100 kb. Now you can go through these images and see if you can either compress them to a smaller size or replace them with a smaller image.
8. Check Directives
One way to check for technical issues is to go to the “Directives” tab. Click on the filter drop-down menu on the top-left-corner and choose which option you’d like to see. From the filter menu you can view web addresses within your site that contain canonical, no canonical, index, noindex, follow, nofollow, and other properties. This is a great way to check to see how the robots.txt is being implemented on your website. You might need to make adjustments to what is being indexed, followed, and used as a canonical.
9. Analyze Crawl Depth
Now it’s time to return back to the “Internal” tab (the first tab on Screaming Frog). First, let’s look at the website’s crawl depth. A URL’s Crawl Depth is the number of clicks it takes to get from the homepage to that specific page. The Crawl Depth will vary and depend on how big the website is. Keep in mind that the more clicks a Crawl Depth has, the harder it will be for traffic to visit your webpage, and the harder it will be for the page to be crawled and ranked. If you have an important page on your website (like a product) that has a Crawl Depth of 4, you might want to consider changing the website’s organization and hierarchy so that page has a Crawl Depth of 2.
To check your Crawl Depth, click on the bottom scroller in the main window and scroll to the right until you see the column labeled “Crawl Depth.” You can then drag that column closer to the URL so you can see the address and the Crawl Depth data at the same time. You can click on the Crawl Depth column itself to sort by number. As you look at your addresses, look for important pages that have too high of a Crawl Depth number and take note of them in your website audit or project.
10. Look at Response Time
Next, let’s quickly look to see the response time of each page on your website. This is a fast and easy way to identify pages that are loading too slow. If you have a slow webpage, it will take longer to be crawled. Maile Ohye from Google has said that “2 seconds is the threshold for an ecommerce site…
[but] Google aims for half a second.” A page that loads longer than 2 seconds can hurt user experience and slow down crawlers.
In the same “Internal” tab, use the bottom scroller and scroll to the right until you see the “Response Time” column. Again, feel free to drag it closer to the URL addresses column. Look at each of your page’s Response Time to see how fast they are loading. Again, if a page is loading for longer than 2 seconds, you’ll want to take a closer look at it.
11. Find Pages With Thin Content
Google has stated that it wants to rank high-quality content. An in-depth page with a lot of descriptive, useful information substantially performs better than a page with only a few vague paragraphs. Pages with thin content struggle to rank because keywords can only be implemented a few times and can’t be fully optimized.
With the “Internal” tab still open, scroll the bottom scroller until you see the “Word Count” column. By clicking on the Word Count column you can sort your pages from having the least words to the most. As you go through the column, ask yourself the following questions:
- Are there important pages that are only a couple hundred of words that need expanding?
- Is the content on each page keyword optimized?
- Are there any pages that might have too high of a word count? (One example could be a contact page that has 7000 words)
12. Generate an Insecure Content Report
The last feature that I want to talk about on Screaming Frog SEO Spider is the Insecure Content Report. With this report, you can check how secure and safe your website is from hackers and predators.
Within Screaming Frog you will also want to make sure that each page doesn’t include HTTP in the actual URL. Instead, ensure sure each of your website pages are HTTPS, which stands for Hypertext Protocol Secure. HTTPS sites are safer and will keep your information protected from hackers, while HTTP sites will be more susceptible to being compromised and hacked into.
Well, no. Screaming Frog has many more tools and capabilities that you can learn about. You can even connect Screaming Frog to Google Analytics and Google Search Console for an even more powerful experience. But, hopefully, this helps you have a better basis and understanding of how Screaming Frog SEO Spider helps you in your SEO efforts. When utilized correctly, Screaming Frog can become a powerful tool in deciphering a website.