PPC Management Packages: What Are the Costs and Expectations?

By Janet Lee | October 3, 2023 | 4 min read

Whether you’re flirting with the idea of PPC services or starting to shop around, we’re here to give you the lowdown on costs, services, package options, and other vital details. PPC marketing is highly effective, with Statista reporting that businesses will spend over $120 billion on this type of advertising in 2024. 

We understand time is of the essence, so let’s get right into it. Here’s what you can expect from Big Leap’s flexible PPC Management packages and costs.

Flexible PPC Management Package Costs vs. À la carte


We don’t take a one-size-fits-all approach; every client has individual aims. To accommodate, Big Leap’s PPC management packages are flexible and customizable, depending on your needs and goals. Our flexible PPC management costs include the following: 

  • Setup fee: Generally speaking, you can expect a one-time setup fee of $1,500. This cost enables our team to position you for optimal success by conducting the following: 
    • Campaign setup
    • Tracking and attribution audit, update, and/or setup
    • Conversion rate optimization (CRO) audit
    • Full funnel audit, update, and/or setup 
    • Creative asset audit 
  • Management fee: We charge a $2,500 minimum retainer per platform or percentage of ad spend (whichever is greater). Management fees are monthly recurring charges that allow our team members and partners to perform the necessary tasks for campaign success. 

Examples of these tasks include: 

    • Full-funnel campaign creation and management 
    • Tracking and attribution monitoring and updates
    • Advanced analytics monitoring 
    • Reporting and data-driven strategic campaign refinement 
    • CRO recommendations

À la carte

In addition to our flexible package options, we offer services a la carte. Perhaps you’re looking for a few services here and there, e.g., designing social ads or setting up one PPC ad on Meta). We can accommodate!

The cost for these services is a minimum management fee or ad spend percentage (whichever is greater). Your exact costs will depend on the type of service you’re looking for, so it’s best to chat with a PPC specialist.

PPC Project Quote Process

If you’re interested in getting help with your PPC ads and campaigns, Big Leap has a complete in-house PPC team that can assist. We also have a creative services team to provide support with ad or landing page copywriting.

Receiving a quote entails three steps:

  1. We connect you to our sales team for information about your business and goals.
  2. We create a detailed estimate and statement of work, which we will send you for approval.
  3. We present you with a contract based on the agreed-upon details.

Complete List of Available PPC Services

Review this overview of the services available in your personalized PPC plan

  • Full funnel campaign creation and management 
  • Tracking and attribution monitoring and updates
  • Advanced analytics monitoring
  • Reporting and data-driven strategic campaign refinement
  • CRO recommendations and/or development work
  • Buyer persona and audience identification
  • Landing page creation 
  • Ad copywriting
  • Retargeting
  • Ads on different platforms
    • Google Display Network (GDN)
    • YouTube
    • Meta/Facebook
    • LinkedIn
    • Google Shopping
  • Competitor analysis
  • Heat-mapping implementation

PPC Agency vs. Freelancers

One question often arises: Why should we use your agency instead of a freelancer? Of course, freelance work has some pros (like lower costs), but a reputable agency can bolster your business value. In other words, we:

  • Increase revenue
  • Reduce costs
  • Achieve cost avoidance 
  • Establish necessary insurance

With the right agency, you’ll have a dedicated PPC team invested in high-quality work and producing long-term results. You’ll also have access to broad experience across industries—a holistic perspective and approach that will inject your campaigns with the right focus and expertise. 

pros and cons

Freelancer PPC

Truvy + PPC Agency = Lucrative Results

Big Leap Digital Marketing Agency Case Study for Truvy

Don’t just take it from us. It’s all in the data. 

Truvy, a health and wellness agency, partnered with us for SEO and PPC support. We already had insights from previous SEO and marketing automation campaigns and leveraged that data to make informed decisions regarding paid ads.  

The result? A long-term, lucrative partnership that achieved the following goals: 

  • 10,076% increase in marketing-generated revenue
  • 6:1 return on ad spend 
  • 209% boost in search impressions. 

Lean on a Reputable PPC Agency

Not all PPC agencies deliver the same results. At Big Leap, we leverage over 15 years of experience in the industry to ensure high-quality, long-term results. Our PPC team looks forward to hearing about your goals and working alongside you to achieve them. Reach out!

Get a Free 30-minute consultation

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