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As a business with social media presence, one of your main goals is to increase awareness and familiarity with your brand. To do this, people actually need to see your activity on social media platforms. There are only a few things more frustrating than creating an excellent post and logging onto Facebook the next day to find that only ten people saw it. The following discusses how you can optimize your Facebook posts so that they are visible to as many followers as possible, thereby increasing your brand awareness.

Post when followers are online.

Post When Your Followers Are Online

Different types of businesses target different demographics. For instance, a local restaurant like Olive Garden, targeting college students in the area, would probably be most successful posting in the early morning or in the evening when students are not in class. A retail business, such as Toys ‘R’ Us, that targets young mothers is likely to receive the most visibility and engagement when its customer base has time to sit down, relax, and take time for themselves. This would typically be in the evening when their kids go to bed.  It is important for you, as a business, to recognize who your target market is and to figure out when your followers are online.

It is also important to consider which days of the week would be best for reaching your audience. For example, Sunday church-goers and religious people probably wouldn’t be interested in seeing posts from a business on their “day of rest.” As a business, you must be conscious of your consumers’ weekly schedules and post when it seems most appropriate.

Use Facebook Insights

Facebook Insights

Luckily, there is an excellent tool to help you. The new Facebook Insights provides important information about the best times to post, the best post types, and a whole array of insights for businesses. Facebook Insights tells you the peak times of day when your users are online and which types of posts generate the most engagement and visibility. With this tool, you have the opportunity to see what has and hasn’t worked for you in the past and apply that knowledge to your future posts.

So, try it out. Use Facebook Insights to post when your users are online, and see what a difference it makes for your business. Tell us about it in a comment below.


Jamie Bates
Online Marketing Director