5.With the Right Content, a Blog Can Establish Authority
Business blogging can build trust and clout within your industry, no matter how small your business is. When you provide valuable, expert information in blog posts, people look to you as an authority or industry leader. Over time, this credibility builds so that you become a “go-to” resource. This not only boosts customer acquisition but SEO and brand awareness as well.
6. Creates Opportunities for Sharing
According to a recent study, “the sheer amount of links exchanged and posts shared across the world is so great that it is impossible to measure.” Every time you blog, you give readers the opportunity to share your blog post with others. And what’s the biggest “sharing channel” in the whole wide world?
Social media! By promoting high-quality blog articles on your social media profiles, you can tap into FREE marketing anytime a follower shares one of your posts. Sharing your blog creates social proof, and is one of the 4 ways to know if your content is successful.
7. Your Blog Content Builds Brand Awareness
Think of it this way: there are so many consumers out there that aren’t familiar with your brand; however, they are familiar with the problems that your brand aims to eradicate. By speaking to those pain points on your business blog, you can draw in new consumers with relatable content, and then introduce your product or service as the solution.
Consistent blogging for your business is an effective way to build brand awareness by providing relevant and useful content to your target audience. Then factor in greater traffic, better SEO, more sharing, and your brand awareness will definitely improve.
8. Well-Maintained Blogs Drive Long-Term Results
Would you reject a strategy that has the potential to increase site traffic and generate new leads for years to come? I’d hope not! Business blogging can do just that, and we can prove it with our own data from Google Analytics.
In February 2018, we published this article: What Are URL Parameters And How Can You Take Advantage Of Them? Today, this piece of content still brings in an average of nearly 300 new visitors every month. The same goes for our Ultimate Guide for the Top 50 Citation Sites for Local SEO, which we produced in September of 2017.
And those aren’t even the only articles that continue to bring new traffic to the Big Leap Blog every single day. In fact, our collection of marketing tips and helpful articles account for more than half of our website traffic.
Now keep in mind: these articles are so old that we aren’t even promoting them anymore. While we focus on creating and promoting new content, our old articles are still working in our favor. This is the power of a solid content marketing strategy.
Get Started with Business Blogging
A business blog can help your brand build credibility, increase site traffic, boost search engine rankings, connect with existing and future customers, and so much more. It’s an opportunity no business should pass up, regardless of your size.
Interested in creating a blog for your organization? We can help. See how Big Leap produced phenomenal results for NuSkin through strategic business blogging. Contact our content marketing experts today to see what we can do for you.