Janet has been a content writer and marketer since 2018. She enjoys leveraging her curiosity and critical thinking skills to transform ideas and strategies into words.
Since joining Big Leap in 2019, Janet has thoroughly demonstrated her digital marketing expertise, authoring digital marketing articles covering AI, content marketing, SEO, PPC, and more. She leverages this knowledge to help drive online campaigns for B2B and B2C clients.
Janet enjoys tapping into creativity and storytelling to help clients communicate and flex their value propositions, voice, and brand. With a penchant for collaboration, she takes value in working with her in-house team of creatives and product managers to produce high-quality content.
Janet’s areas of writing expertise include:
- Informational articles
- Research-based guides
- Site and landing pages
- One sheets/sales assets
- Case studies
- Email campaigns
- Social posts/captions
- Voice/brand guides
Outside of the writing and digital marketing realm, you can find Janet running and backpacking through Utah’s great outdoors, reading, listening to podcasts, and curating music playlists.
Janet holds a Bachelor’s Degree in Communication from the University of Southern California and has worked for over 10 years in marketing and related industries. She also holds certifications in content, email, and inbound marketing.