Why Every Social Media Story Needs Conflict

In my last post, I wrote about the importance of storytelling on social media. One necessary element of any successful story is conflict. Without conflict, stories would be completely boring. Imagine Batman without the Joker. How interesting would the Dark Knight be, strutting around Gotham in his fancy tights and cape with nothing to do […]

By |March 25th, 2014|Categories: Archive, Social Media|

Putting the Book back in Facebook

People are drawn to stories. They help us define who we are and where we came from. In fact, ever since people could communicate they were telling each other stories. The modern world is no different. Millions flood to movie theaters or sit in on their couches to watch their favorite movie or TV show, […]

By |February 24th, 2014|Categories: Archive, Social Media|