Social Media Ads 101: LinkedIn

I have recently tried my hand at LinkedIn Ads, and I must admit I find them to be quite fascinating. Although you don’t get the click-through-rates that Facebook ads provide, your impressions are much higher. With over 310 million users so it may seem hard to get noticed on LinkedIn, but by running ads you […]

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8 Common Social Media Marketing Mistakes

As a so called social media “expert,”  I have been asked several times by friends, coworkers, and clients what are the most common mistakes being made by businesses on social media. In an attempt to answer this question simply, I have outlined 8 common themes that I have either learned through my own mistakes or […]

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