Optimizing SEO With PPC

Let’s start off with a pop quiz. Pop Quiz: I’ve removed the symbol in the ad below. For the search term “insurance”, choose which of the two listings below is an ad. Quickly now! To the average person searching this, and even at a quick glance from a seasoned digital marketer, the listings look very […]

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How to Do Content Marketing for Insurance Agencies

Content marketing is creating big benefits for businesses and marketing agencies that have figured out how to do it right. The strategies for doing it right, however, differ from industry to industry and often meet with unique challenges. Content marketing for insurance agencies is full of opportunities for success—but you have to know what you’re […]

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5 Ways To Market Your Business Through Reddit

As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content. […]

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3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

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How to Set Actionable, Measurable, and Attainable Digital Marketing Goals

Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to. When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the […]

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How Do You Measure Success with Social Media?

Did you know that 96 percent of marketers are using social media to market their business? As one of the modern-day front-runners for marketing budgets and strategies, social media has the capability to reach an expansive target audience with minimal effort and cost. A significant increase in traffic and exposure is leading marketers to realize […]

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What We Learned at the SLC|SEM Digital Marketing Conference

Salt Lake City, and by extension, the state of Utah, had its first Digital Marketing Conference this week that brought together hundreds of the best companies and brightest minds in the area. And by all accounts, the conference was a huge success, paving the way for future conferences and more great events coming to what […]

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How Does PPC Work with My SEO Strategy?

Paid Search and organic search engine optimization are sometimes viewed as two completely different practices. While that might technically be true, it’s good to remember just how entwined they are with each other. PPC and SEO are less like partners in your marketing family and more like siblings or even congenital twins! The yin to […]

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Help Big Leap Win Money

Did you know that your vote can help us win money? It’s true! If you vote for Big Leap as an awesome small business, we could win up to $100k! For the 4th consecutive year, Chase Bank is running their Mission Main Street Grants contest. This year they’re giving 20 small businesses a $100,000 grant […]

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