If You Already Have A Website, Why Would You Want A Blog?

Sure a great website that’s well optimized alone can attract customers all by itself, but you might be surprised what happens when you create a blog as well.

Blogs increase your rankings in search engines. In other words, it helps move your website closer to the top of the first page of a search engine. This means people are more likely to find your site. This is a good thing!

Blogs not only help attract new customers, they also allow your current and future customers to “follow” you, stay current and updated.

Perhaps as a website owner you have thought of things you want to say or share, but there’s simply no place on your website where it would fit without creating clutter. That’s where blogs come in handy. Blogs allow you to add content and information to your website without cluttering it.

You can get as creative as you want with blogs. You can…

• Share helpful tips, news, opinions, reviews, an experience or success story, etc.
• Announce sales, promotions, discounts, specials, coupons, etc.
• Write posts promoting products and showing how they works.
• Etc., etc., etc.

For those involved with Network Marketing, a blog can serve as a way to train their team, keep them updated or drive new customers to their main website. Often times distributors get a free website. Unfortunately all the websites are the exact same, offering no opportunity to naturally be found amongst all the other distributors sites. In this case a distributor may chose to create a blog that includes links back to their website, thus increasing the websites rankings and being found.

If you’re going to spend time on a blog you’ll want to make sure you focus on the search engine optimization aspect of it. That is after-all the whole point of a blog (in most cases).

There are a lot of tricks to the trade (I’ll have to save those for another day), but the biggest “rules” are:

• Make sure your posts are something people will actually want to read about
• Include links back to your main website
• Use keywords you know people will be searching for (there are many online resources to help you choose the right keywords for your blog posts)

Good luck, have fun and stay tuned for more blogging details to come.

Jamie Bates
Online Marketing Director

One thought on “If You Already Have A Website, Why Would You Want A Blog?

  1. This question comes up all the time in SEO clrcies. I subscribe to the following practice:If your new content (a blog in this case) fits in with the overall theme of the site, use a sub-folder.If your new content is about a different theme than the main site, but still falls under the main brand, use a sub-domain.If your new content is about a different theme, and doesn’t fall under the main brand, then use a different domain.For historical reasons, I’ll add the fact that there used to be an advantage to hosting content on different sub-domains, because you could actually have several sub-domains show up in the search results pages in addition to your main domain. This was a popular tactic to dominate results for a specific brand. However, doing so require the sub-domains to have substantial content and links of their own, and recently Google has given up to four sub-folder listings to branded terms. So there’s very little benefit to using a sub-domain in favor of the sub-folder for multiple listings. One other thing to keep in mind is branding. If you’re using the address in printed content, sub-folders aren’t very easy to remember. You’ll usually want to use a sub-domain or vanity domain that is short and easy to remember. Sub-domains have the advantage of retaining associating with a the strong brand, while vanity URL’s are great for short term marketing campaigns. Either way, you can redirect both of these to a sub-folder if it fits in the above criteria. -15Was this answer helpful?

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